Facebook Ads Expert

We are seeking an experienced Facebook Ads Specialist to plan, create, manage, and optimize advertising campaigns across Facebook and Instagram. The ideal candidate has a strong understanding of audience targeting, conversion tracking, campaign optimization, and performance analysis. Responsibilities Create and manage Facebook and Instagram ad campaigns. Conduct audience research and develop targeting strategies. Monitor campaign performance and optimize for ROI. Set up and manage tracking using Facebook Pixel and conversion events. Perform A/B testing on ad creatives, audiences, and landing pages. Analyze campaign data and provide regular performance reports. Collaborate with designers and content creators to develop ad creatives. Stay updated on platform changes and advertising best practices. Requirements Proven experience managing Facebook advertising campaigns. Strong knowledge of Meta Ads Manager. Experience with conversion tracking and analytics tools. Understanding of marketing funnels and lead generation. Ability to interpret data and make data-driven decisions. Excellent communication and project management skills.