Facebook Ads Home Services

We need a Facebook Ads freelancer who knows how to advertise home service companies and turn social media traffic into consistent customer inquiries. This position will focus primarily on the day-to-day management and optimization of our Meta advertising campaigns. We already understand our business and services. We need someone who can take ownership of the advertising side and continuously improve campaign performance. Your role: Manage Facebook and Instagram advertising campaigns Analyze existing campaign performance Identify weak audiences, ads, and placements Launch and test new creative concepts Improve campaign efficiency over time Monitor frequency, CTR, CPC, CPL, and conversion performance Help determine which services and offers should receive more budget Provide clear performance updates We're looking for someone who is comfortable working with local-market campaigns rather than only large eCommerce accounts. Previous experience advertising for contractors or other home service companies is a strong advantage. When applying, tell us about one home services account you worked on and what you personally did to improve its Facebook Ads performance