Social Media & Content Specialist

Company: Sarah's Loft (Artisanal Bakery) Location: Singapore (Remote with 1-2 on-site shoots per month) Role Type: Freelance / Part-Time Remuneration: S$500 to S$1,000 per month (commensurate with experience and agreed deliverables) About Sarah’s Loft Sarah’s Loft is a growing artisanal bakery based in Singapore. We specialize in custom signature cakes, wholesale B2B pastries for independent cafes, and highly anticipated seasonal product drops. We are looking for a creative, food-obsessed Content Creator to take ownership of our social media channels, tell our brand story, and help us grow our digital community. The Role We are looking for an independent, creative Freelance Social Media & Content Specialist who thrives at the intersection of aesthetic visuals and social media strategy. You will be the digital voice and eye of Sarah's Loft - responsible for planning, shooting, editing, and scheduling engaging content across our platforms. If you know how to make a cross-section of an Earl Grey Loaf look irresistible on TikTok, and can write captions that convert followers into customers, we want to work with you! Key Responsibilities • Content Creation: Plan, shoot, and edit high-quality visual content (Photos, Instagram Reels, TikToks). This includes behind-the-scenes kitchen footage, aesthetic product shots, and promotional videos for our B2B wholesale and seasonal drops. • Social Media Management: Manage our core platforms (Instagram, TikTok, and Facebook). Engage with our audience by replying to comments, DMs, and fostering a strong digital community. • Copywriting: Craft compelling, brand-aligned captions for all posts. Write persuasive copy for promotional campaigns (e.g., Mother's Day drops, baking masterclasses). • Scheduling & Strategy: Maintain a monthly content calendar. Schedule posts using tools like Meta Business Suite, Later, or Buffer to ensure consistent output. Keep a pulse on current social media and food trends in Singapore. Requirements & Qualifications • Proven experience in social media management and content creation (a portfolio featuring F&B, lifestyle, or cafe-style content is highly preferred). • Proficiency in mobile/DSLR photography and short-form video editing using apps like CapCut, Canva, Lightroom, or Adobe Creative Suite. • A strong understanding of the Singaporean social media landscape and what drives engagement on Instagram and TikTok. • Excellent copywriting skills with a good command of English. • Availability: Must be able to travel to our bakery studio in Singapore 1-2 times a month for batch content shooting. • Self-starter, highly organized, and able to work independently to meet posting deadlines.