Meta, Instagram and Tiktok Ads Expert to setup a highly converting funnel for an AI academic web app

About Us We are building CitedEvidence, an AI-powered academic research platform that helps students, researchers, master's and PhD candidates perform literature reviews, generate research proposals, find citations, and accelerate academic writing. We are looking for an experienced Meta (Facebook/Instagram) and TikTok Ads Specialist who can build, optimize, and scale a complete customer acquisition funnel that converts cold traffic into paying subscribers. What We Need We are not looking for someone who only launches ads. We need someone who understands: SaaS marketing Subscription businesses Conversion funnels Performance marketing Student and academic audiences Tracking and attribution Your goal is to create a profitable funnel that consistently converts visitors into trial users and paid subscribers. Responsibilities Strategy & Funnel Design Audit our current website and conversion flow Design a complete acquisition funnel from ad click to paid subscription Recommend landing page improvements Optimize signup flow and onboarding process Improve conversion rates throughout the funnel Meta Ads Setup and optimize Facebook and Instagram campaigns Create audience targeting strategies Build retargeting campaigns Setup lookalike audiences Scale winning campaigns TikTok Ads Create TikTok acquisition strategy Setup and optimize campaigns Develop testing frameworks for creatives Build retargeting audiences Improve cost-per-acquisition (CPA) Tracking & Analytics Configure Meta Pixel Configure TikTok Pixel Setup conversion tracking Ensure attribution is working correctly Build reporting dashboards Monitor ROAS, CAC, CTR, CPC, and conversion rates Creative Direction Recommend ad creatives Suggest hooks, scripts, and messaging Work with our content team to improve ad performance Identify winning creatives and scale them Ideal Candidate You should have: 3+ years running Meta Ads 2+ years running TikTok Ads Proven experience with SaaS products Experience with subscription-based businesses Experience scaling campaigns beyond testing phase Strong understanding of funnels and conversion optimization Experience using Google Analytics, Meta Events Manager, and TikTok Ads Manager Bonus Points Experience marketing AI products Experience marketing education technology (EdTech) Experience marketing academic or student-focused products Experience with CRO (Conversion Rate Optimization) Deliverables Within the first 30 days, we expect: Full funnel audit Tracking and attribution setup Meta and TikTok campaigns launched Retargeting campaigns configured Funnel optimization recommendations Weekly performance reports Clear roadmap for scaling To Apply Please answer the following: Tell us about your experience running Meta and TikTok ads for SaaS products. Share 3 case studies with measurable results. What was the highest ROAS you achieved for a subscription-based product? How would you approach acquiring paying users for an AI academic research platform? What tracking tools do you typically use? Include the word "ResearchAI" at the beginning of your proposal so we know you read the entire job description. Success Metrics Lower Cost Per Acquisition (CPA) Increased Free Trial Signups Increased Paid Conversions Improved Return on Ad Spend (ROAS) Sustainable subscriber growth