Facebook Ads Manager & Creative Strategist for Jewelry Brand

# Facebook Ads Campaign Manager (Direct-to-Consumer, Christian Jewelry Brand) — Monthly Retainer **Job Type:** Ongoing, part-time/contract — Monthly Retainer **Duration:** Starts as a 3-month trial period based on performance, with strong intent to continue long-term if results are good. ## About the Role We're looking for an experienced Facebook/Meta Ads specialist to take full ownership of paid social campaigns for a Christian jewelry brand. This is not just media buying — we need someone who can also **create and iterate on ad creative** (hooks, scripts, static/video concepts, and copy), not just optimize budgets and targeting. Our brand sells faith-based Christian jewelry, so creative and copy need to feel authentic and resonate genuinely with a Christian audience — this isn't a brand where generic e-commerce hooks will work. ## What You'll Do - Build, launch, and manage Facebook/Instagram ad campaigns from scratch - Create new ad creative on an ongoing basis — video hooks, UGC-style content, static ads, and carousel formats - Write and test ad copy, hooks, and CTAs - Continuously analyze performance data and refresh/rotate creative to fight fatigue - Run structured A/B tests on hooks, angles, audiences, and offers - Use AI tools to accelerate creative production — AI video/image generation, script variation, and rapid iteration on hooks and concepts - Use AI tools to support performance analysis — surfacing trends in the data, flagging underperforming ads early, and informing scaling/pausing decisions - Report on key metrics (ROAS, CPA, CTR, CPM) on a regular cadence (weekly/bi-weekly) - Collaborate with our team on brand direction, offer structure, and campaign strategy - Recommend budget scaling decisions based on performance data ## Requirements - **Proven track record** managing Facebook/Meta ad campaigns for e-commerce or physical product brands (please share specific results — ROAS, spend scaled, etc.) - Hands-on experience **creating ad creative** — not just running campaigns built by someone else (video editing skills or strong direction/scripting ability required) - Strong grasp of direct-response copywriting and hook-writing for short-form video - **Deep cultural fluency with Christian audiences and symbolism** — you understand scripture references, faith-based holidays, and the tone/values that resonate with a Christian jewelry-buying audience. This should come through naturally in your hook-writing and ad copy, not feel researched. - **Experience in jewelry, fashion accessories, or faith-based/inspirational products** is strongly preferred — you understand how to sell emotionally-driven, gift-oriented purchases. - Experience with Meta Ads Manager, pixel/CAPI setup, and campaign structuring (CBO, ASC, etc.) - **Practical experience using AI tools for ad creative** (e.g. AI video/image generation, AI-assisted copywriting or hook variation) to speed up creative testing and output - **Comfort using AI tools for campaign performance analysis** — interpreting data, spotting trends, and informing optimization decisions faster than manual review alone - Comfortable working independently and proactively — this is a small, fast-moving team - Portfolio or case studies of past campaigns (with real numbers) required to apply ## Compensation Structure - **Monthly retainer**, plus a bonus based on ad spend - **First 3 months = trial period.** If performance targets are met, this converts into an ongoing long-term engagement with increased retainer/scope - Please state your monthly retainer expectation when applying ## To Apply, Please Include: 1. 2–3 case studies with specific metrics (spend, ROAS, CPA) 2. Examples of ad creative you personally created (not just campaigns you managed) 3. Your proposed monthly retainer + bonus structure 4. Availability (hours/week you can dedicate)