Facebook Ads Specialist (Freelance/Contract)

We're looking for an experienced Facebook Ads Specialist who knows how to create campaigns that produce real business results—not just clicks. Responsibilities -Develop and manage Facebook & Instagram ad campaigns from start to finish. -Research target audiences and create effective campaign strategies. -Set up campaign structures, audiences, and tracking. -Write compelling ad copy and recommend creative concepts. -Monitor campaign performance and optimize for lower cost per lead and higher ROI. -A/B test creatives, headlines, audiences, and landing pages. -Provide weekly performance reports with insights and recommendations. -Collaborate with our team to improve landing page conversion rates. Requirements -Proven experience managing profitable Meta (Facebook & Instagram) ad campaigns. -Strong understanding of Meta Ads Manager. -Experience with lead generation campaigns. -Ability to analyze data and optimize based on performance. -Experience with the Meta Pixel and Conversion API. -Familiarity with GoHighLevel is a plus. -Excellent communication and reliability. Nice to Have -Experience running campaigns for: -Nonprofits -Medical practices -Manufacturers -Law firms -Local service businesses To Apply Please include: -A brief introduction about yourself. -Examples of campaigns you've managed. -Industries you've worked with. -Average monthly ad budgets you've managed. -Results you've achieved (CPA, ROAS, CPL, lead volume, etc.). -Your hourly rate or project pricing. The word "Zion" at the beginning of your application so we know you read the entire posting. We're looking for someone who is proactive, data-driven, and focused on producing measurable results. If you're someone who enjoys testing, optimizing, and scaling successful campaigns, we'd love to hear from you.