Facebook Ads Specialist – Promote Children's Books

NJTD Publications is a publishing division focused on creating educational and family-centered books that make a positive impact in children's lives. We are looking for an experienced Facebook/Instagram advertising specialist who can successfully market our books to parents, educators, schools, therapists, and childcare professionals. Important Requirement We do not have a Facebook Business Manager or Meta Ads account, and we are not looking to create one. You must have: Your own Meta Business Manager Your own advertising account in good standing Experience managing client advertising campaigns through your own account or agency account Ability to provide campaign reporting and performance updates If your process requires clients to create their own Meta Ads account, this position is not a good fit. Responsibilities Develop a complete Facebook and Instagram advertising strategy. Identify the best audiences for children's educational books. Build high-converting advertising campaigns. Write compelling ad copy. Recommend creative improvements when necessary. Manage campaign optimization. Monitor performance daily. Improve ROAS and lower acquisition costs over time. Scale successful campaigns responsibly. Provide weekly performance reports with recommendations. Ideal Experience We're looking for someone who has experience advertising: Children's books Educational products Parenting products Schools Daycares Therapy services Autism resources Family-focused products Amazon books (preferred but not required) Experience with KDP book marketing is a significant advantage. What We'll Provide We will provide: Book information Images and creative assets Product descriptions Landing pages or Amazon links Branding materials Any additional marketing resources needed Please Include in Your Proposal A brief introduction. Years of Meta Ads experience. Total advertising budget managed. Examples of successful book or e-commerce campaigns. Average ROAS achieved on similar projects. Your preferred monthly management fee. Confirmation that you will use your own Meta advertising account.