Facebook Ads Specialist

We are seeking a skilled Facebook Ads Specialist to plan, launch, and optimize high-performing advertising campaigns across Facebook and Instagram. The ideal candidate will have experience in audience targeting, campaign strategy, ad creative coordination, A/B testing, conversion tracking, and performance analysis. Responsibilities: * Create and manage Facebook and Instagram ad campaigns. * Conduct audience research and targeting. * Monitor campaign performance and optimize for ROAS. * Analyze data and prepare performance reports. * Collaborate with the creative team on ad copy and visuals. * Manage advertising budgets efficiently. * Stay updated with Meta advertising trends and platform changes. Requirements: * Proven experience with Meta Ads Manager. * Strong understanding of Facebook Pixel and conversion tracking. * Knowledge of audience segmentation and retargeting. * Analytical mindset with experience interpreting campaign data. * Excellent communication and organizational skills.