Facebook & Instagram Ads Audit Expert (Meta Ads, Pixel & Website)

Facebook & Instagram Ads Audit Expert (Meta Ads, Pixel & Website) Project Type: One-Time Project Budget: Fixed Price – $100 USD We are looking for an experienced Meta Ads expert to perform a complete audit of our Facebook & Instagram advertising ecosystem. Our company, Socchol, is a Canadian eCommerce brand specializing in authentic Korean skincare products. Website: https://socchol.com We have generated sales through Meta Ads, but our campaigns have not been consistently profitable. For example, we have spent around $100 USD to generate only 4 purchases in some campaigns. But the report shows around 8 purchases that are wrong. The full report is also attached below. We want an expert to identify exactly why this is happening and provide a clear, actionable plan to improve our advertising performance. Scope of Work: 1. Audit our Meta Ads account and campaign structure. 2. Audit our Meta Pixel, Conversion API, and event tracking. 3. Review our website, landing pages, product pages, and checkout experience. 4. Review our Facebook and Instagram pages. 5. Identify technical, creative, targeting, and conversion issues affecting performance. Deliverables: 1. Explain why our ads are not consistently profitable. 2. Identify the biggest issues affecting ROAS and Cost Per Purchase. 3. Recommend improvements for campaigns, creatives, audiences, tracking, and website conversion. 4. Provide a prioritized action plan explaining exactly what should be fixed first. Requirements: 1. Proven Meta Ads audit experience for eCommerce brands. 2. Strong knowledge of Meta Pixel, Conversion API, and WooCommerce. 3. Strong analytical and problem-solving skills. When Applying, Please Answer: 1. Share 2–3 Meta Ads audits or case studies you have completed. 2. What do you think are the most common reasons eCommerce Meta Ads fail? 3. What tools and process do you use during an audit? 4. What will be included in your final audit report? 5. Why should we hire you for this project? Important: If your audit provides valuable insights and recommendations, there may be an opportunity for a long-term consulting or management role. Please begin your proposal with the word: SOCCHOL Applications that do not start with SOCCHOL will not be considered.