Facebook & Instagram Ad Designer — Plumbing Lead Gen

We're a marketing agency that helps plumbing companies generate new customers through Google, Facebook & Instagram advertising. We're looking or someone to create static image ads that we can use to advertise for our marketing agency to sign on more plumbing clients. Our core offer is: **30+ Exclusive Homeowner Plumbing Calls in 30 Days — Or You Don't Pay Us** No shared leads. No chasing form fills. Homeowners call you directly, ready to book. We're looking for a **high-level static ad designer** who understands direct-response advertising and can create Facebook & Instagram image ads designed to generate conversions. ## This Is NOT a Generic Graphic Design Job We're not looking for someone to simply make beautiful graphics. We need someone who understands: * Direct-response advertising * Meta/Facebook ad creative * Conversion-focused design * Strong headlines * Visual hierarchy * Pattern interrupts * Pain-point marketing * Offer positioning * Psychological triggers * Attention-grabbing static ads * Creative testing The goal isn't: **“Make this look nice.”** The goal is: **“Make a plumbing company owner stop scrolling and click.”** ## The Offer Our primary offer is: **30+ Exclusive Homeowner Plumbing Calls in 30 Days — Or You Don't Pay Us** Key differentiators: * Exclusive calls * No shared leads * Homeowners call directly * No chasing form fills * 30+ calls in 30 days * Performance-based guarantee Our target audience is **plumbing company owners**. They are typically frustrated with: * Shared leads * Expensive leads * Low-quality leads * Leads that don't answer * Buying leads from multiple providers * Inconsistent lead flow * Paying for leads that don't turn into jobs We want our static ads to attack these problems. ## What You'll Create You'll create static Facebook/Instagram ad creatives based around different **marketing angles**, not just different designs. For example: ### Angle: Shared Leads **“Still Paying For Leads Your Competitors Get Too?”** Visual concept showing the same homeowner lead being sold to multiple plumbers. ### Angle: Direct Calls **“We Don't Send You Leads.”** **“We Make Homeowners Call You.”** ### Angle: Guarantee **“30+ Homeowner Plumbing Calls.”** **“30 Days.”** **“Or You Don't Pay Us.”** ### Angle: Stop Buying Leads **“Plumbers: Stop Buying Shared Leads.”** ### Angle: Pain Point **“You Don't Need More Leads.”** **“You Need Homeowners Calling Your Phone.”** We want someone who can take an idea like this and turn it into a **high-converting visual concept**. ## What We Need From You * Create static Facebook/Instagram ad designs * Develop multiple visual concepts * Translate copy into strong visual hierarchy * Create attention-grabbing layouts * Use typography strategically * Incorporate relevant plumbing/home-service imagery * Create variations for creative testing * Adapt winning concepts into new variations * Follow Meta ad creative best practices * Take feedback and iterate quickly ## Creative Testing Is Very Important We don't want 20 ads that all look the same. We want to test different: **Hooks + Angles + Visual Concepts + Designs** For example, one batch might test: 1. Shared lead frustration 2. 30+ calls guarantee 3. “Homeowners call you directly” 4. Stop buying leads 5. No shared leads 6. High-value plumbing jobs 7. “You don't need more leads” 8. Competitor/lead broker frustration The designer should understand that we're building a **creative testing system**, not just producing graphics. ## What We're Looking For You should have a portfolio showing **Facebook/Instagram static ads** you've designed. We're especially interested in people who have worked on: * Lead generation * Home services * Contractors * Plumbing * Roofing * HVAC * Remodeling * Local businesses * B2B * Direct-response offers Experience with Meta advertising is a big plus. ## What We DON'T Want Please don't apply if your portfolio is primarily: * Logos * Business cards * Brochures * Corporate presentations * Wedding graphics * Generic social media posts * Branding projects We're specifically looking for **performance-oriented ad creatives.** ## Initial Project We'll start with a **paid trial project**. You'll create **5 static ad concepts** for our plumbing offer. Each concept should use a different marketing angle. We'll provide you with: * Our offer * Target audience * Brand information * Any existing assets * Feedback on initial concepts If the work is strong, we'll continue working together on an ongoing basis and have you produce new static creatives regularly. ## How To Apply Please answer the following: **1. Send me your 3 best examples of Facebook/Instagram static ads you've designed.** **2. Which one of those ads performed the best and what were the results, if you know them?** **3. Give me 3 headline/visual concepts you'd test for this offer:** **“30+ Exclusive Homeowner Plumbing Calls in 30 Days — Or You Don't Pay Us.”** **4. Which of these angles do you think would work best for a plumbing company owner and why?** * 30+ calls * No shared leads * Homeowners call you directly * You don't pay if we don't deliver Please **do not send a generic proposal**. We're looking for a designer who thinks like a **direct-response marketer**, not just a graphic designer. If you know how to make a static image stop the scroll and communicate an offer in 2–3 seconds, we'd love to work with you. **Potential for ongoing monthly work for the right person.**