Facebook/Meta Ads Expert-Lighting & Home Decor (Chandeliers, Sconces, Pendants)

We're a modern lighting e-commerce brand looking for a Meta Ads specialist who has already sold products like ours profitably — not someone who wants to learn on our budget. This is a category-specific hire. We sell higher-consideration home decor: chandeliers, pendant lighting, wall sconces, vanity lights, and similar design-forward fixtures. The buying behavior here is different from impulse dropshipping or cheap gadgets — longer consideration, higher AOV, design-driven purchase triggers (renovations, new homes, redecorating). If you haven't run ads for lighting, furniture, or premium home decor, this role isn't a fit, and that's okay. What you'll own: Building and scaling profitable Meta (Facebook/Instagram) campaigns — prospecting, retargeting, and full-funnel structure Creative strategy and testing direction (we produce our own UGC and lifestyle video, so you'll guide angles and iterate, not start from zero) Audience and placement strategy specific to home decor buyers Hitting and defending a target ROAS / CAC, with clean tracking and honest attribution (we use post-purchase survey + blended CAC, not just platform-reported ROAS) Weekly reporting on what's working, what's being cut, and why You're a strong fit if you: Have run Meta ads for lighting, furniture, or premium home decor brands specifically Can show real, recent case studies with actual numbers — spend, ROAS, CAC, scale trajectory Understand higher-AOV / considered-purchase funnels (not just $20 impulse products) Know how to scale without blowing up CPAs Communicate clearly and proactively To apply, please include: 2–3 specific case studies in home decor / furniture / lighting — include the product type, monthly ad spend managed, ROAS or CAC achieved, and over what time period Whether those were stores you ran solo or as part of a team One sentence on what you'd look at first in an established lighting ad account to find profitable scale Applications without category-specific numbers will not be reviewed. Please don't send generic "I'll 10x your ROAS" templates — we read every detailed application and ignore every copy-paste one.