Facebook Short Form Video Brief Writing

Overview We run a high-volume short-form video operation for an established pet lifestyle brand (275K+ Instagram, 500K+ TikTok, Facebook as primary monetisation channel). We're looking for a creative strategist to take over daily brief creation: turning approved viral "seeds" into precise, editor-ready video briefs. Target output is 8 briefs per day. This is not a writing role where you invent concepts freely. We have a documented system. A viral mechanics framework, a character bible, a tagged clip library, and a strict production sequence. Your job is to execute that system at speed and at a consistently high standard so our editor can build with zero creative guesswork. What you'll do: - Take pre-approved video seeds (viral reference videos with a noted mechanic) and develop them into full briefs. Write captions that create curiosity and emotion without explaining the video, following our established voice rules. - Search a tagged clip library (~1,500 clips, Excel-based) and select footage that proves each caption's specific visual promise. Map clip sequencing, hook structure, second-hook placement, and text overlays per our production rules. - Follow a strict, non-negotiable workflow order: caption first, then clip selection, then overlays, then document build. No skipping ahead. - Maintain a running brief log and apply corrections immediately without repeating mistakes. You're a strong fit if you: -Have built short-form briefs or scripts for Instagram Reels / TikTok / Facebook, ideally at volume. -Understand watch time, hook rate, and recommendation-engine distribution. Not just "make it cute." -Can write in a tight, deadpan, on-character voice and kill your own clever-but-wrong lines. - Are obsessive about following a documented system exactly, while still bringing genuine creative judgment. - Work fast, take direct feedback without friction, and don't need hand-holding after onboarding. - Are comfortable with basic spreadsheet filtering (Excel / Google Sheets) to query a clip library. Bonus Experience with pet, lifestyle, or character-driven content brands. Familiarity with Meta Business Suite scheduling and analytics. Logistics - Ongoing, high-volume work. We'll start with a paid trial batch to assess fit before committing to the daily cadence. - An NDA is required before access to our systems, footage library, and strategy documents. We treat our methodology as proprietary. - All concepts come from approved seeds and a documented framework. Full onboarding materials provided.