Fashion Market Research Consultant Needed for New Premium U.S. Clothing Brand

Job Description I am developing a new clothing product for the U.S. market and looking for an experienced fashion market research or apparel strategy consultant to help validate the opportunity before I move into design, sampling, and production. I currently have product ideas and a general vision, but I need research to better understand the target customer, competitive landscape, pricing, market demand, and potential gaps in the market. This project is focused on the U.S. clothing and apparel market. Scope of Work The consultant will help with: Identifying the most relevant target customer segments Researching competing clothing brands and similar products Comparing competitor pricing, materials, features, and positioning Reviewing customer feedback and product reviews to identify common complaints and unmet needs Identifying potential gaps or opportunities in the market Recommending an appropriate price range Providing insight into current customer preferences and buying behavior Evaluating whether the product concept has strong market potential Recommending ways to test demand before manufacturing Helping create a clear product positioning statement Expected Deliverables Please provide a concise market research report that includes: Target customer profile U.S. market overview Competitor analysis of approximately 10–20 relevant brands or products Pricing comparison Customer pain points and unmet needs Market gaps and opportunities Product positioning recommendations Suggested pricing range Recommendations for validating demand through surveys, interviews, landing pages, ads, waitlists, or preorders Clear next-step recommendations before beginning apparel design and production The report does not need to be overly long. I am looking for practical, evidence-based recommendations that can guide product development. Ideal Candidate The ideal candidate has experience in one or more of the following areas: Fashion or apparel market research Consumer product research Clothing brand strategy Competitive analysis Customer research and interviews Product positioning E-commerce apparel brands Launching new consumer products in the U.S. Experience working with startups or early-stage clothing brands is preferred. This may lead to additional work involving customer surveys, product concept testing, pricing validation, and launch strategy.