Final Round | Senior Social Media Manager (Paid Final Assessment)

Final Round | Senior Social Media Manager (Paid Final Assessment) Overview Congratulations on reaching the final stage of our hiring process. At this point, we're no longer looking for someone who can simply create posts—we're looking for someone who can take ownership of our social media presence and become a long-term marketing partner. This final assessment is designed to evaluate your strategic thinking, decision-making, communication, execution, and ability to generate measurable business results. The successful candidate will transition into an ongoing Social Media Manager role with increasing responsibility and autonomy. Your Mission Treat this as if you've already been hired. We want to see how you would manage our brand, prioritize your work, solve problems, and make strategic decisions with minimal direction. Your objective is to create a social media system that consistently: Builds brand awareness Increases organic engagement Generates qualified leads Supports business growth Strengthens brand authority Creates a consistent customer experience across all social platforms Final Assessment Responsibilities You will be expected to: Social Media Leadership Develop and present a 90-day social media roadmap. Define content pillars and campaign themes. Recommend platform-specific growth strategies. Identify opportunities to improve our current social media presence. Prioritize initiatives based on business impact. Content & Creative Execution Create professional graphics, carousels, Stories, and branded social media assets. Edit engaging short-form videos and Reels with compelling hooks, storytelling, and clear calls-to-action. Write high-quality captions using AI tools while maintaining a consistent brand voice. Build content that educates, entertains, and converts. Organic Growth Develop strategies to increase: Brand awareness Engagement Reach Website traffic Qualified leads Booked consultations or appointments Recommend community engagement strategies. Identify collaboration and influencer opportunities when appropriate. Analytics & Optimization Analyze current performance metrics. Explain what content should be scaled, improved, or eliminated. Recommend KPIs to track success. Present data-driven recommendations rather than assumptions. Demonstrate how you would continuously optimize content based on performance. Project Management Organize work efficiently using ClickUp. Communicate proactively through Slack. Manage deadlines independently. Handle client account access securely and professionally. What We're Looking For The ideal candidate demonstrates: Proven experience managing business social media accounts Advanced content strategy and planning Exceptional copywriting and AI-assisted content creation Strong Canva or graphic design skills Professional short-form video editing Deep understanding of Instagram, Facebook, TikTok, and LinkedIn Knowledge of social media algorithms and audience psychology Experience growing brands organically Ability to interpret analytics and make strategic decisions Excellent communication and collaboration skills Strong organizational and project management abilities Ownership, accountability, and initiative A business mindset focused on results—not just content production Experience with Meta Ads, local business marketing, lead generation, and conversion-focused campaigns is highly valued. Final Assessment Deliverables Please submit: A 90-day social media strategy. A monthly content calendar. Sample content (graphics, carousel, Reel, Story, and caption). A short video (5–10 minutes) walking us through your strategy and explaining your decisions. A brief performance audit of our current social media presence, including recommendations for improvement. A list of KPIs you would track and how you would measure success during your first 90 days. How You'll Be Evaluated Your final assessment will be evaluated based on: Strategic thinking Marketing knowledge Creativity Content quality Copywriting Graphic design Video editing Communication Organization Initiative Problem-solving Understanding of audience behavior Ability to generate engagement and qualified leads Professionalism and ownership We're looking for someone who doesn't wait for instructions but proactively identifies opportunities, proposes solutions, and executes with excellence. If you're selected, you'll become our long-term Social Media Manager and play a key role in growing our brand. Skills and Expertise Social Media Management Social Media Marketing Social Media Strategy Social Media Marketing Strategy Social Media Marketing Plan Social Media Content Social Media Content Creation Content Creation Content Strategy Content Writing Content Calendar Community Engagement Social Media Engagement Social Media Advertising Social Media Account Setup Canva Graphic Design Video Editing Instagram Instagram Reels Instagram Story Facebook Facebook Advertising TikTok LinkedIn Twitter/X Marketing Internet Marketing Influencer Marketing Social Media Carousel If you're limited to 10–15 skill tags on Upwork, I recommend these: Social Media Management Social Media Strategy Social Media Content Creation Content Strategy Canva Graphic Design Video Editing Instagram Facebook TikTok Content Writing Community Engagement Social Media Advertising Content Calendar Social Media Marketing