Fintech social media designer to build brand identity + static posts (IG/FB)

We're Waypoint Budget, a personal budgeting app for Canadians (with a growing US base), based in Calgary. Our Instagram and Facebook have been neglected and lack a consistent identity, and we want to fix that before the New Year. We're looking for a social media designer and strategist to first build a clear brand identity for our social channels, then create ongoing posts from it. This role is mostly static content (single posts and carousels), not video. Just as important as design: we want someone who can guide us. We're a small team and want a partner with a point of view on strategy and content themes, not just an order-taker. The work, in two phases: 1. Setup (one-time): review our brand and channels, then develop a social visual identity (color, typography, post templates, and a short tone-of-voice guide). Consistent but flexible enough that posts don't look templated. 2. Ongoing: around 10 to 12 posts per month across Instagram and Facebook (mix of single graphics and educational carousels), with captions. We provide topics and direction and welcome your ideas. How we'd like to start: a small paid first milestone. An initial visual direction plus 2 sample posts (one single, one carousel), with a review before we commit to the full identity build and ongoing content. We're happy to pay for this concept work and will share a brief so it's a fair test. You're a great fit if you: - Have designed social content for fintech, personal finance, or a trust-driven brand (please show examples) - Are strong at brand identity and clean static/carousel design - Understand finance content sensitivities (no financial advice or unrealistic claims) - Reply reliably within a business day (this matters to us) Nice to have: Canadian-audience experience, Meta scheduling tools, and light performance reporting. Audience: primarily 28 to 45, couples and young families managing money together, skews slightly female.