Fitness App Launch & Growth Strategist Needed for Influencer-Led App

We are launching a new fitness app. The app is already close to launch. We are using a white-label app solution, and the app is expected to go live soon on the App Store and Google Play. We are not looking for an app developer at this stage. We are looking for an experienced Fitness App Launch & Growth Strategist who can help us successfully launch, activate, monetize, and retain users inside the app. Our team already has: -A positioned personal brand in the fitness space -An existing audience waiting for the app -Content and marketing experience -A white-label fitness app almost ready -A team that can execute content, community, and marketing What we need is someone who has real experience launching and growing fitness, wellness, coaching, habit, or subscription-based mobile apps. What we need help with We need a launch and growth expert to help us with: 1. Pre-launch readiness Review the app experience before launch Identify gaps in onboarding, activation, pricing, and user journey Help us define what must be ready before going public Create a launch checklist for App Store and Google Play Review app positioning, screenshots, descriptions, and store messaging 2. Launch strategy Build a clear launch plan for the first 30–60 days Help us convert Andreana Fitness’ audience into app users Design the launch campaign using Instagram, TikTok, YouTube, email, WhatsApp, and community Create a waitlist / early access / founding members strategy if needed Recommend how to structure the first offer 3. Monetization Recommend subscription structure Help define pricing, free trial, introductory offer, or founding member offer Review paywall and conversion flow Suggest upsell or retention opportunities 4. Activation and retention Improve the first-time user experience Define the first 7-day and 30-day user journey Recommend push notification strategy Recommend challenges, progress tracking, habit loops, community, and accountability mechanics Help reduce drop-off after download 5. Metrics and analytics Define the most important metrics to track from day one Help us understand what events we should measure Create a simple dashboard structure for the team Recommend weekly review process after launch 6. Team guidance Work with our Spanish-speaking team Help us translate strategy into clear execution tasks Guide our content, marketing, support, and app teams during launch Help us avoid common mistakes in fitness app launches Ideal candidate You should have experience with at least one of the following: Fitness apps Wellness apps Coaching apps Habit tracking apps Nutrition apps Subscription-based mobile apps Influencer-led app launches Mobile app growth App Store Optimization App onboarding and retention Consumer subscription products Spanish is strongly preferred. Our team communicates best in Spanish, although we can understand English. The ideal candidate should be comfortable working with a Spanish-speaking team. Deliverables For the first phase, we expect: App launch audit Pre-launch checklist 30–60 day launch strategy Monetization and pricing recommendations Onboarding and retention recommendations App Store / Google Play optimization recommendations Metrics and analytics plan Weekly action plan for the team Engagement We are open to: A fixed-price launch strategy sprint An hourly consulting engagement A short-term advisory role during the launch This could become a longer-term role if the launch goes well.