Fitness and Nutrition Social Media Strategist for Online Coach-Organic Growth

I’m an online fitness and nutrition coach looking for a social media strategist/manager who has **real experience with fitness, nutrition, wellness, or online coaching brands**. My biggest need is STRATEGY and consistency I need someone who can help turn what I already know and do every day into content that grows my audience, builds trust, and ultimately generates coaching inquiries. My primary audience is women 40+ who want to get stronger, improve body composition, fuel their bodies properly, and create sustainable nutrition and training habits. I also coach athletes and provide athlete fueling guidance. What I need help with: * Audit my current Instagram/social media and identify what is and isn't working * Develop a simple, realistic content strategy * Tell me exactly what content/video to film each week * Create strong hooks and talking points that still sound like ME * Edit short-form video/Reels from footage I provide * Repurpose content across Instagram, TikTok, and Facebook when appropriate * Help create educational carousels/posts when useful * Write or improve captions and CTAs * Help with posting/scheduling and consistency * Review analytics and adjust the strategy based on what is actually performing * Focus on organic growth, qualified followers, engagement, DMs, and coaching leads—not vanity metrics Very important: I am NOT looking to become a trendy fitness influencer. I do not want dancing, gimmicky trends, clickbait, or generic AI-sounding fitness content. I want my social media to feel authentic, educational, relatable, and professional—like a real coach talking to real people. I want someone who understands how to make expert-led educational content engaging without making it cheesy or fake. I would love someone who can challenge me when something isn't working instead of simply posting whatever I give them. Experience I'm looking for: Please have experience with fitness/wellness brands, personal trainers, nutrition coaches, or other expert-led personal brands. When applying, please send: 1. 2–3 fitness/wellness or coaching accounts you've personally worked on 2. Examples of short-form content you've helped create 3. Actual results you've helped achieve (reach, audience growth, engagement, leads, etc.) 4. A short explanation of what you would look at FIRST on my current social media before creating a strategy I'm looking to begin with a **30-day paid trial**, approximately 4–5 hours per week. If we're a great fit and the strategy is moving the business in the right direction, I'd like this to become an ongoing relationship.