Founder-Led Business ICP & Positioning Expert

Founder-Led Business ICP & Positioning Expert I am looking for an experienced strategist to help me refine the go-to-market approach for a strategic advisory business that works directly with founders, CEOs and business owners. This is NOT a lead generation, scraping, list building or campaign implementation project. I am looking for somebody who can challenge my assumptions, identify the right target audience and help me define the most promising outbound strategy. About the Business I work directly with founders and CEOs of growing companies, acting as a strategic advisor and trusted partner. Typical challenges I help address include: Leadership Structure & Delegation Founder Dependency Strategic Governance M&A & Growth Readiness Succession Planning Scaling Management Teams The objective is to identify which of these problems creates the strongest engagement and commercial opportunity. Scope of Work I am looking for support with: 1. ICP Definition Identify and prioritize the most attractive target profiles. For each ICP: Company size Revenue range Growth stage Founder characteristics Geography Decision maker(s) Why they would buy Why they would not buy 2. Trigger Events Identify the public signals that indicate a company may be experiencing these challenges. For example: Rapid growth International expansion New leadership hires Acquisitions Ownership transitions Management restructuring 3. Buyer Intent & Pain Analysis Help determine: Which pains are strongest Which pains are most urgent Which pains founders actually respond to Which pains are easiest to identify through public information 4. Messaging Review Review my outreach approach and challenge: Positioning Offer framing Messaging Email structure Calls to action The objective is not to improve grammar. The objective is to identify whether I am targeting the right problem, the right audience and presenting the offer in the right way. Deliverables I expect the following deliverables: Deliverable 1 ICP document containing: Top recommended ICPs Ranking of ICP attractiveness Key buying motivations Main objections Deliverable 2 Trigger Event Framework For each service: Trigger events Buying signals Public indicators Qualification criteria Deliverable 3 Pain Prioritization Ranking of: Leadership Structure Founder Dependency Governance M&A Readiness Succession Including rationale and commercial attractiveness. Deliverable 4 Messaging Review Written feedback on: Current positioning Current outreach strategy Current email sequence Including recommendations. Ideal Freelancer I am NOT looking for: Lead generators Appointment setters Virtual assistants Copywriters focused on grammar B2C marketers Social media marketers I am looking for somebody with experience in one or more of the following: Strategic advisory services Fractional COO / Fractional CEO businesses Executive advisory Board advisory M&A advisory Founder coaching (premium segment) PE-backed business growth High-ticket B2B outbound Experience targeting founders, CEOs and business owners is highly preferred. To Apply Please answer: What similar projects have you completed? Have you worked with founder-led companies? Have you helped define ICPs for high-ticket advisory services? What would be your initial hypothesis regarding the most promising pain point for a founder-led business? Candidates who primarily offer lead generation, Apollo list building or email copywriting services will not be considered