Founding Sales Team Lead / Player-Coach – UK Home Services

We are Perfect Living, a growing UK home-services company operating across London. Our services include: - Regular Cleaning - Deep Cleaning - End of Tenancy Cleaning - Handyman Services - Plumbing - Property Maintenance We are looking for a hands-on Founding Sales Team Lead who can first sell personally and then recruit, train and manage our first sales team. IMPORTANT This is not a corporate management position. You will not join an existing sales department. During the first weeks, you must personally: - Respond to leads - Make and answer sales calls - Qualify customers - Prepare quotes - Handle objections - Follow up - Close bookings - Collect deposits - Update Jobber - Review your own calls After proving that you can sell Perfect Living services, you will help us recruit and manage the first 1–3 Sales Representatives. RESPONSIBILITIES PERSONAL SALES - Respond to new leads within 2–3 minutes - Answer inbound calls by the third ring - Qualify cleaning, handyman and plumbing enquiries - Request the correct information and photographs - Prepare accurate and profitable quotes - Explain prices confidently - Handle customer objections - Follow up after 1 hour, 24 hours and 3 days - Close customers for bookings and deposits - Record every action in Jobber - Protect company pricing and profit margins BUILDING THE SALES TEAM - Help recruit the first Sales Representatives - Conduct interviews and sales role-plays - Test candidates before hiring - Train new representatives - Create and improve sales scripts - Review call recordings every day - Give direct and practical coaching - Track individual performance - Retrain or remove weak performers - Build a disciplined sales culture SALES MANAGEMENT - Run a short daily sales meeting - Ensure every lead has an owner and next action - Monitor unanswered leads and overdue follow-ups - Track quotes, bookings, deposits and collected revenue - Track lost reasons and discounts - Produce a clear daily sales report - Work with the Operations Manager - Prevent salespeople from promising unavailable contractors - Prevent unauthorised discounts or refunds REQUIRED EXPERIENCE You must have: - Fluent spoken and written English - Strong telephone sales experience - Experience selling to UK customers - Experience coaching or managing sales representatives - Strong objection-handling skills - Confidence discussing prices and asking for payment - Experience using a CRM - Experience reviewing recorded calls - Strong written WhatsApp communication - Ability to work independently - Ability to work during London business hours - Availability for some weekend shifts - Stable internet and a professional working environment PREFERRED EXPERIENCE Useful but not essential: - Home-services sales - Cleaning, maintenance or construction services - Call-centre team leadership - Jobber CRM - Remote sales-team management - Recruiting sales representatives - Creating sales scripts and QA scorecards PERFORMANCE TARGETS Initial targets include: - Lead response within 2–3 minutes - Inbound calls answered by the third ring - 100% of active leads have an owner and next action - Standard quotes sent within 2 hours - 100% follow-up compliance - Qualified-lead-to-booking conversion target of 25–35% - Sales call QA score of at least 90% - No unauthorised discounts - No false promises to customers - Accurate CRM records - Commission only on collected and profitable bookings FIRST 30 DAYS WEEK 1 - Learn our services and pricing - Process at least 50 leads personally - Test the existing sales scripts - Identify common customer objections - Demonstrate the ability to close bookings - Maintain complete Jobber records WEEK 2 - Continue selling personally - Improve qualification and follow-up - Create a daily call-review process - Help recruit Sales Representative No. 1 WEEK 3 - Train the first Sales Representative - Review at least five calls per day - Monitor CRM discipline and conversion - Improve scripts based on real calls WEEK 4 - Run the daily sales operation - Present a complete performance report - Produce a plan for scaling the team to 2–3 representatives - Continue selling important or difficult leads personally COMPENSATION - Hourly contract through Upwork - Performance bonuses paid through Upwork - Personal sales bonus - Team performance bonus after the team is created - No bonus on cancelled, refunded or unprofitable jobs Please include your requested hourly rate. HOW TO APPLY Start your application with the word: LONDON Applications without this word may not be reviewed. Please include: 1. Your CV 2. A short description of your UK sales experience 3. A two-minute voice or video introduction in English 4. The number of salespeople you have managed 5. Your strongest measurable sales result 6. Your experience reviewing sales calls 7. The CRM systems you have used 8. Your requested hourly rate 9. Your availability during London hours 10. Your earliest possible start date Please answer these questions: 1. A customer says: “Another cleaning company is £2 per hour cheaper.” How would you respond? 2. Which sales metrics would you review every day? 3. What would you do if a salesperson repeatedly failed to follow up? 4. How would you test a new Sales Representative before hiring them? 5. What would you do during your first seven days at Perfect Living? PAID TEST Shortlisted candidates will complete a short paid test. The test may include: - Handle a simulated deep-cleaning lead - Conduct a qualification call - Respond to a price objection - Ask the customer to confirm the booking - Write a WhatsApp follow-up - Review a poor sales call - Create a seven-day action plan We will hire based on demonstrated selling and coaching ability, not only previous job titles.