Fractional CMO – E-Commerce, Odoo, Profitability & Technology Strategy

We are seeking an experienced Fractional Chief Marketing Officer (CMO) to help evaluate, simplify, and grow our e-commerce and manufacturing business. The ideal candidate will have strong experience with e-commerce strategy, Odoo ERP, profitability analysis, marketing operations, technology integrations, and AI-powered business tools. Responsibilities Review our current sales, marketing, operations, and technology setup. Identify our most profitable products, customers, sales channels, and growth opportunities. Recommend which products, channels, and initiatives should receive the most attention. Help us focus on our core business and eliminate unnecessary distractions, expenses, and overlapping software. Evaluate our current e-commerce technology stack and recommend a more efficient setup. Provide guidance on the proper implementation and use of Odoo for e-commerce, manufacturing, inventory, accounting, CRM, purchasing, and reporting. Review integrations between Odoo and platforms such as Shopify, Amazon, Walmart, marketplaces, shipping systems, advertising platforms, and accounting tools. Recommend AI tools and automations that can reduce manual work, improve reporting, streamline customer service, assist with marketing, and make daily operations easier. Help management understand product-level and channel-level profitability. Develop practical recommendations for increasing revenue, improving margins, and reducing unnecessary costs. Assist with software selection, implementation planning, troubleshooting, and ongoing strategic support. Create a clear roadmap with priorities, responsibilities, estimated costs, and expected business impact. Ideal Qualifications Previous experience as a Fractional CMO, marketing executive, e-commerce strategist, or business technology consultant. Hands-on experience with Odoo ERP. Strong understanding of e-commerce businesses, preferably including consumer products, food, manufacturing, or multichannel retail. Experience with Amazon, Shopify, Walmart Marketplace, wholesale, dropshipping, and direct-to-consumer sales. Strong financial and analytical skills, including product profitability, contribution margin, customer acquisition cost, return on advertising spend, and channel performance. Experience evaluating and simplifying technology stacks. Knowledge of AI tools, workflow automation, dashboards, CRM systems, and business intelligence platforms. Ability to provide practical recommendations and help implement them—not simply deliver a presentation. Excellent communication and project-management skills. Initial Project Scope The first phase will include: A review of our current business, marketing, e-commerce, and software setup. An analysis of profitability by product and sales channel. Recommendations on where the company should focus. An Odoo and technology-stack assessment. AI and automation recommendations. A prioritized 90-day action plan. This role may become an ongoing fractional leadership and advisory position for the right candidate. To Apply Please include: Your experience as a Fractional CMO or e-commerce strategist. Specific examples of your work with Odoo. Examples of businesses where you improved profitability or simplified a technology stack. Your experience using AI and automation in business operations. Your proposed approach to the first 30–90 days. Your hourly rate or preferred monthly fractional arrangement. We are looking for someone who can combine strategy, financial understanding, technology, marketing, and hands-on execution to help us build a more profitable, focused, and efficient company.