Fractional CMO / Growth Director / Creative Systems Lead

About The Role We are building an advanced AI-powered lead generation machine across multiple Australian trade businesses. We are looking for a senior-level Performance Marketing Director who can sit above the entire system, provide strategic oversight, and ensure the machine continuously improves. This role is designed for someone who understands where marketing is heading — combining: AI creative production Performance advertising Creative testing systems Automation Data analysis Human psychology Australian consumer behaviour The goal is simple: The founder should be able to step away from daily marketing decisions knowing an experienced expert is overseeing the system, holding the team accountable, and making the required improvements to drive results. Your Position Within The System You will operate as the Head of Performance Creative & AI Marketing Intelligence. You will sit above: ☐ Offshore creative team ☐ Video editors ☐ AI content operators ☐ Ad operators ☐ Funnel builders ☐ Automation specialists Your responsibility is ensuring everyone is producing work that improves lead generation outcomes. Key Responsibilities 1. Own The Creative Intelligence System We are building a 50+ creative testing engine per brand. Your role: ☐ Review creative concepts before launch ☐ Analyse whether ideas will work in the Australian market ☐ Improve hooks, angles, scripts and messaging ☐ Identify opportunities for new creative formats ☐ Create feedback loops so AI continuously improves ☐ Ensure creatives are built around performance, not just aesthetics 2. Manage & Guide Offshore Team You must be comfortable working with offshore team members. Responsibilities: ☐ Provide clear creative direction ☐ Review completed work ☐ Give feedback and improvements ☐ Create systems and SOPs ☐ Hold team members accountable ☐ Improve speed and quality of output You do not need to personally complete every task, but you must be capable of jumping in when required. 3. AI Marketing Expert AI is a major part of this system. You should understand how AI can improve: ☐ Creative ideation ☐ Video production ☐ Script creation ☐ Image generation ☐ Content repurposing ☐ Audience research ☐ Ad analysis ☐ Automation ☐ Reporting You should actively bring new AI tools and processes into the business. We are looking for someone who understands where AI marketing is going over the next 3-5 years. 4. Performance Advertising Oversight You will review: ☐ Meta campaigns ☐ Creative performance ☐ Cost per lead ☐ Lead quality ☐ Conversion rates ☐ Booking rates ☐ Customer acquisition costs You will identify: ✅ Winners to scale ✅ Creatives to improve ✅ Campaigns to stop ✅ New testing opportunities 5. Australian Market Quality Control This is critical. Our customers are Australian homeowners and businesses. You must understand: ☐ Australian buying behaviour ☐ Local language ☐ Consumer trust factors ☐ Trade industry marketing ☐ What makes Australians take action You will be the final quality filter before campaigns go live. What We Are Building The system: AI generates ideas ⬇️ Creative team produces assets ⬇️ Australian market expert reviews ⬇️ Organic testing identifies winners ⬇️ Paid advertising scales winners ⬇️ Data improves future creatives Your role is ensuring this loop gets stronger every month. Required Experience You should have experience with: ✅ Performance marketing ✅ Meta advertising ✅ Creative testing frameworks ✅ Lead generation campaigns ✅ AI marketing tools ✅ Managing remote teams ✅ Direct response advertising Strong preference for experience in: Construction Roofing Trades Home services Local businesses The Person We Are Looking For You are: ✅ Strategic thinker ✅ Comfortable leading people ✅ Data-driven ✅ AI-curious and forward-thinking ✅ Able to communicate clearly ✅ Comfortable challenging ideas ✅ Able to take ownership You are NOT: ❌ A basic media buyer ❌ Someone waiting for instructions ❌ Someone only focused on clicks and impressions ❌ Someone who cannot work with offshore teams Success Looks Like Within the first stage: ☐ Creative machine operating smoothly ☐ Offshore team producing quality output ☐ Winning creatives identified faster ☐ Better lead quality ☐ Lower acquisition costs ☐ Clear reporting and accountability The long-term opportunity is to become the person responsible for the performance engine behind multiple Australian brands. Application Question: Please answer: What is your experience building creative testing systems? How are you currently using AI in marketing? How would you manage an offshore creative team? What is your process for finding winning ads? Start your application with: "The future of marketing is..." and explain your answer in 3-5 sentences.