Fractional CMO / Growth Marketing Strategist

We are seeking an experienced Fractional CMO / Growth Marketing Strategist to help develop and execute the go-to-market strategy for a premium hydration and performance nutrition company currently in the pre-launch stage. This is not simply a paid advertising role. We are looking for a strategic partner who can help determine the most effective way to launch the brand, prioritize marketing investments, and build a scalable growth strategy from the ground up. Initially, our primary product serves the industrial, occupational, and first responder markets while also having direct-to-consumer potential. Additional products targeting the broader performance and wellness market will follow. What We Need We’re looking for guidance on questions such as: * What is the optimal launch strategy? * Should we prioritize B2B, DTC, Amazon, distributors, or a combination? * How should our marketing budget be allocated? * What channels will likely provide the highest ROI? * How should we sequence product launches? * What should happen before spending significantly on advertising? * How should we build a scalable marketing system rather than isolated campaigns? We want someone who thinks strategically first and executes second. Responsibilities * Develop a complete go-to-market strategy. * Build a phased launch roadmap. * Define customer personas and positioning. * Develop acquisition strategy for both B2B and DTC channels. * Advise on website structure and conversion optimization. * Develop email marketing and customer lifecycle strategy. * Recommend marketing technology stack. * Build KPI dashboards and reporting. * Coordinate paid advertising strategy (Google, Meta, LinkedIn, Amazon where appropriate). * Identify the highest ROI marketing opportunities. * Help build long-term marketing systems that scale. Preferred Experience Strong preference for candidates with experience in: * Consumer Packaged Goods (CPG) * Dietary supplements * Functional beverages * Hydration products * Sports nutrition * Health & wellness * Shopify * Amazon * Subscription businesses Experience launching brands from pre-launch to scale is highly preferred. When applying, please answer the following: 1. Describe a brand you helped launch from pre-launch through growth. 2. What industries have you worked in? 3. Have you worked with supplements, hydration, beverage, or CPG brands? 4. If you were launching our company, where would you spend the first $50,000 in marketing—and why? 5. What marketing channels would you prioritize first? 6. What mistakes do you see founders commonly make before launch? 7. Please provide examples of measurable results you personally achieved. Engagement This will likely begin as a fractional consulting engagement, with the potential to become a long-term strategic partnership as the company grows.