Fractional CMO /Strategic Marketing Integrator (Scaling IP & Digital Education Brand)

You will act as a bridge between my creative vision and technical execution, manage the backend systems so I can focus on writing and IP development. Funnel Architecture & Campaign Strategy: Design end-to-end customer journeys and automated lead capture funnels for my books, booklets, and education programs. Technical Assets & Systems Management: Oversee integration across landing pages, CRM/email platforms, and analytics dashboards to track conversion rates and user behavior. Data Analytics & Campaign Optimization: Monitor acquisition metrics, user tracking, and marketing spend efficiency; refine strategies based on data insights. Content Creator & PR Outreach: Strategize and oversee outreach to podcasters, press, media and aligned content creators to build reach and credibility. Freelancer & Agency Management: Vet, hire, and manage tactical freelancers (copywriters, ad managers, and web developers) to execute components of the strategic plan. IP Extraction for Marketing Engines: Translate my frameworks, booklets and books into structured inputs for content creation engines and promotional assets.