Fractional Chief Growth Officer (90–180Day Engagement)

Fractional Chief Growth Officer (90–180Day Engagement) Commercial Growth Strategy, Go-to-Market Architecture & Revenue Operating System Location: United States (Remote) Commitment: Fractional (20–30 hours/week) Engagement: 90–180 Days (Potential Extension) About MarketSmart MarketSmart is a remote technology-enabled services company that helps nonprofit organizations build stronger donor relationships and improve fundraising outcomes through intelligent technology, strategic consulting, and proven fundraising methodologies. Unlike traditional software companies, our value is created through the combination of technology, professional services, implementation, customer strategy, and long-term partnership. Our clients don’t simply purchase software—they adopt an operating approach that helps them identify, engage, cultivate, and steward their most promising donors. Over the past year, we’ve invested heavily in strengthening our internal operating system by clarifying accountability, redesigning leadership structure, improving product management, modernizing our customer operating model, and implementing the operational disciplines necessary to support sustainable growth. Our next chapter is building a commercial operating system that matches the maturity of the business we’ve become. ---------------------------------- The Opportunity We’re seeking an experienced Fractional Chief Growth Officer to partner directly with our CEO and Integrator in a focused commercial transformation engagement. This is not a traditional marketing leadership position. It is a strategic engagement focused on assessing, architecting, implementing, and transitioning a scalable commercial operating system. Your responsibility is to evaluate our current commercial ecosystem, identify the structural constraints limiting growth, design a scalable future-state growth engine, and implement the foundational people, processes, technology, reporting, and operating cadence required to support predictable, repeatable growth. Success will be measured by the capability you leave behind—not by becoming indispensable to the business. ----------------------------------------------------- Engagement Objectives By the conclusion of this engagement, MarketSmart should have: * A documented commercial operating system * A refined commercial strategy and go-to-market model * A repeatable demand generation framework * A modernized HubSpot architecture * Executive dashboards and commercial KPIs * Clear operating agreements between Growth, Sales, Product, and Customer Impact * Standard operating procedures for core commercial functions * AI-enabled workflows where appropriate * A prioritized 12-month commercial roadmap * A recommendation for the long-term commercial organization -------------------------------------------- Engagement Phases Phase 1 — Assess (Weeks 1–4) Develop a comprehensive assessment of MarketSmart’s commercial ecosystem. Evaluate: * Commercial strategy * Market positioning * Go-to-market strategy * Demand generation * Revenue funnel * Buyer journey * Customer journey * Product and service packaging * Pricing strategy * HubSpot architecture * Marketing technology stack * Reporting and analytics * AI utilization * Agency performance * Organizational design * Sales and marketing alignment * Customer expansion opportunities Deliver: * Commercial Assessment Report * Executive Summary * Growth Constraints Analysis * Opportunity Prioritization Matrix ------------------------------------------- Phase 2 — Design (Weeks 5–8) Design the future-state commercial operating system. Deliver: * Commercial Growth Strategy * Go-to-Market Strategy * Positioning Framework * Messaging Architecture * Demand Generation Strategy * Revenue Funnel Design * Lifecycle Marketing Strategy * Customer Expansion Strategy * Revenue Operations Framework * Executive KPI Framework * Dashboard Specifications * HubSpot Optimization Plan * AI Enablement Strategy * Technology Roadmap * Commercial Organization Design * Hiring Recommendations * Agency Recommendations * Budget Recommendations * 12-Month Commercial Roadmap ----------------------------------------------- Phase 3 — Build (Weeks 9–16) Implement the foundational infrastructure required to support predictable commercial growth. Install: * HubSpot improvements * Lead lifecycle management * Pipeline management framework * Funnel reporting * Executive dashboards * KPI scorecards * Marketing automation * Sales and marketing operating agreements * Customer lifecycle workflows * Commercial SOPs * Playbooks * Documentation * Growth operating cadence * AI-enabled workflows * Coach internal team members throughout implementation to ensure long-term sustainability. --------------------------------------------------- Phase 4 — Transition Prepare MarketSmart to operate the commercial engine independently. Deliver: * Knowledge transfer * Leadership coaching * Documentation * Playbooks * Governance recommendations * Transition plan * Long-term hiring recommendations Provide an evidence-based recommendation regarding the future commercial organization, including whether MarketSmart should hire: * Director of Growth * Demand Generation Leader * Revenue Operations Leader * Product Marketing * Marketing Operations * Fractional leadership * Agency support * Other commercial capabilities -------------------------------------- Primary Responsibilities * Evaluate the effectiveness of MarketSmart’s commercial operating system. * Diagnose the structural constraints limiting sustainable growth. * Design and implement a repeatable commercial growth engine. * Improve market positioning, messaging, and differentiation. * Align Growth, Sales, Product, and Customer Impact around a unified commercial operating model. * Evaluate product and service packaging, pricing, and commercial strategy. * Optimize HubSpot and supporting commercial systems. * Establish executive dashboards and leading commercial KPIs. * Design scalable commercial processes and operating rhythms. * Develop documentation, SOPs, and playbooks. * Recommend organizational structure and capability requirements. * Identify opportunities to leverage AI across the commercial organization. * Coach leaders through implementation and transition. --------------------------------------------- Ideal Candidate We’re looking for someone who has repeatedly transformed commercial organizations—not simply managed marketing departments. You have likely served as: * Chief Growth Officer * VP of Growth * VP of Marketing * Commercial Strategy Executive * Revenue Operations Executive * Growth Consultant * Fractional Chief Growth Officer * Fractional Chief Revenue Officer More importantly, you have successfully designed and implemented commercial operating systems that align: * Marketing * Sales * Product * Customer Success / Customer Impact * Professional Services * Revenue Operations You understand how to commercialize businesses where customer value is created through both technology and expert services. -------------------------------------------------- Preferred Experience * 10+ years leading commercial growth within B2B technology or technology-enabled services organizations. * Multiple successful commercial transformation engagements. * Experience scaling founder-led or entrepreneurial businesses. * Demonstrated success building repeatable commercial operating systems. * Executive-level communication and stakeholder management. * Deep HubSpot expertise. * Experience implementing Revenue Operations best practices. * Strong analytical and operational mindset. * Experience leveraging AI to improve commercial productivity. * Experience commercializing complex offerings that combine technology with professional services. * Experience serving nonprofit organizations is preferred but not required. ----------------------------------------------------- Success in This Engagement Success will not be measured by campaign activity. Success will be measured by the strength, clarity, and sustainability of the commercial operating system established during the engagement. By the conclusion of the engagement, MarketSmart should have: * A documented commercial operating system. * A differentiated market position. * A repeatable demand generation engine. * A clearly defined go-to-market strategy. * Executive dashboards with leading and lagging indicators. * Defined commercial KPIs. * Optimized HubSpot architecture. * Standardized customer lifecycle processes. * Strong alignment between Growth, Sales, Product, and Customer Impact. * Documented SOPs and commercial playbooks. * A prioritized 12-month commercial roadmap. * A recommended long-term commercial organization supported by evidence gathered throughout the engagement. ----------------------------------------------------- Why Join MarketSmart? MarketSmart has completed much of the foundational work required to scale—including leadership accountability, product ownership, customer operating model redesign, and executive operating cadence. Now we’re ready to build the commercial engine that will power the company’s next stage of growth. This is an opportunity to partner directly with executive leadership, shape the future of a mission-driven technology-enabled services company, and leave behind an operating system that continues creating value long after your engagement concludes. If you enjoy solving complex commercial challenges, building scalable systems, and helping organizations reach their next stage of growth, we’d love to hear from you. -------------------------------------------------- When Applying, Please Include: * Examples of commercial transformations you personally led from assessment through implementation. * Before-and-after business results, including improvements to pipeline quality, conversion rates, revenue growth, customer acquisition efficiency, or expansion. * Examples of commercial operating systems, growth frameworks, or executive scorecards you designed and implemented. * Organizations where your work continued producing measurable results after your engagement concluded. * Your approach to assessing an unfamiliar business during your first 30 days. * Relevant experience with HubSpot, Revenue Operations, AI-enabled commercial systems, and technology-enabled services organizations. * Your preferred engagement model, hourly or project rate, availability, and expected start date.