Fractional Content Manager

Summary The Content Manager owns the quality and output of Axion content across blog and SEO, sales, social, newsletters, and PR. The job is built on an 80/20 split: 80 percent reviewing and editing AI-drafted content so it reads as human, accurate, and on-brand, and about 20 percent writing original thought-leadership from scratch. Axion content must not read as AI-generated. That means no vertical-swappable templates, no double-listed features, no mechanical parallel structure, and thought leadership over feature lists. Review and edit AI content (about 80 percent of the role) • Take AI-drafted pieces and rewrite them into the Axion voice: modern technology, classic service. • Remove the tells of AI writing: generic phrasing, repetitive structure, padded intros, and listy filler. • Fact-check every claim, number, and product detail against source material. Never ship an unverified figure or feature. • Add real specifics: actual customer situations, vet and dental details, and concrete outcomes. • Optimize content for SEO and AI answer engines using the keyword plan. Coordinate on-site and backlink needs. • Keep product naming correct throughout. Write original content (about 20 percent of the role) • Write and review content calendars for social, SEO (blog and Pillar pages), event handouts, etc. • Write thought-leadership and point-of-view pieces that AI cannot produce well: original arguments, opinion, and first-hand vet and dental insight. • Write the pieces that carry the brand: anchor blog articles, vertical case studies, and sales narratives. Content types owned • SEO content. • Sales content: one-pagers, battle cards, and email copy. • Website copy. • Social content. • Customer, prospect, and partner newsletters. • PR and bylined pieces when needed. • Anything client, partner or prospect facing. Calendar and workflow • Maintain the content calendar in ClickUp: a two-month buffer at launch, then an ongoing cadence. Pace • 10 blogs per month. • 40 social posts per month. • Newsletters, sales collateral, and event handouts as needed. Required skills • Native English speaker (English as a first language), with strong familiarity with U.S. culture and business norms. • B2B or B2B SaaS experience, with hands-on SEO and content editing (GEO helpful). • A sharp editor and strong writer who spots and fixes AI-sounding copy fast and moves readers to action. Success measures, first year • Content that reads as human and passes a no-AI-tells review. • The content engine is producing on the calendar with the two-month buffer maintained. • SEO/GEO rankings and contributing to the increased organic lead volume. • Zero unverified figures or features published.