Fractional Creative Director for Social & Content

Fractional Creative Director for Social & Content Type:** Part-time / fractional contract (~10 hrs/week to start, room to grow) Location:** Remote About the role We're a growing estate planning company (wills & trusts) preparing for a national brand launch, targeting an audience of 50+. We're looking for a fractional Creative Director to own our creative direction for social and content, someone who can constantly generate fresh ideas and angles, then brief and direct a small existing team (video, design, social) to execute them. We need someone to own the *thinking*: what we make, why, and how it holds together as a consistent point of view. But will need to assist in the execution and getting it done. What you'll own - Keep a running pipeline of content ideas and creative angles so our team always has something to execute - Write clear creative briefs for our video, design, and social contractors - Review output to keep everything on-brand and consistent as volume scales - Stay ahead of social trends and formats, adapted appropriately for an older (50+) audience rather than a younger one What we're looking for - In-house creative experience at a brand with high content velocity (DTC, media, or startup), agency campaign-only experience is not a strong fit - A track record directing other people's output, not just producing your own - Comfort with a "serious" or regulated category (finance, legal, healthcare, insurance, or similar) where tone and trust matter more than trend-chasing - Strong portfolio examples of maintaining a brand voice consistently over months, not just single campaigns Process 1. Portfolio/case study review 2. Short intro call 3. Paid trial: brief and review 1–2 weeks of content with our existing team before any ongoing commitment *Please include a portfolio link and a brief note on your experience directing creative teams and working in a regulated or trust-driven category.*