Fractional Director of Marketing and Sales & Ops

# Fractional Director of Sales & Marketing ## Return Assets Division — Lauth Investigations **Location:** Remote (with periodic virtual meetings) **Commitment:** Fractional — approximately 2–4 hours per week **Reports To:** Leadership / Division Head, Return Assets --- ### About the Role Lauth Investigations is seeking a highly energetic, results-driven **Fractional Director of Sales & Marketing** to lead strategy, accountability, and execution for our **Return Assets Division**. This is a part-time, high-leverage leadership position for an experienced sales and marketing executive who thrives on running tight, data-driven operations without needing to be in the weeds every day. You will lead weekly sales and marketing meetings for the division, keep the team focused and accountable, and drive performance across **five core outbound funnels** — ensuring each is optimized, measured, and continuously improved. --- ### Key Responsibilities - Lead and facilitate weekly Return Assets Division sales and marketing meetings, setting the agenda, driving accountability, and keeping the team energized and focused. - Own and drive performance across the division's **five sales and marketing funnels**, including but not limited to: - Outbound sales (sales rep-driven outreach and pipeline management) - Direct mail / mailer campaigns - Email marketing and nurture sequences - SMS / text outreach campaigns - Additional outbound and inbound channels as identified - Define, track, and report on **KPIs and metrics** for each funnel (e.g., response rates, conversion rates, cost per lead, pipeline velocity, close rates). - Provide strategic oversight and coaching to sales representatives and marketing support staff to improve performance and consistency. - Identify bottlenecks, gaps, or underperforming channels and recommend data-backed adjustments. - Bring an automation and AI-forward mindset — evaluate and recommend tools, workflows, and integrations that improve funnel efficiency and scale outreach without adding headcount. - Provide leadership with concise, actionable reporting on funnel health and division sales performance. - Ensure all funnels are continually optimized not just for volume, but for **profit margin and cost efficiency**, balancing spend against return across every channel. - Own and maintain relationships with key outbound and data vendors — including skip tracing / data providers (e.g., **BatchData/Batch.io, TLO, IDI**) and mailing campaign vendors — ensuring quality, pricing, and service levels meet division needs. - Bring a **creative, adaptive approach** to campaigns — proactively identifying underperforming outreach and pivoting messaging, channels, or targeting strategies quickly rather than waiting for prolonged underperformance. - Ensure outbound **lists are consistently sourced, cleaned, maintained, and delivered** to the sales team in a timely and organized manner to keep pipelines full. --- ### Required Qualifications - Proven experience overseeing and leading **sales teams**, ideally in outbound or multi-channel sales environments. - Demonstrated hands-on experience with **high-end automation and AI-driven sales/marketing projects** (e.g., CRM automation, AI-assisted outreach, workflow/process automation tools). - Strong working knowledge of outbound sales infrastructure: dialers, CRMs, sequencing tools, direct mail platforms, email marketing platforms, and SMS/text campaign tools. - Experience working with skip tracing / data provider platforms (e.g., BatchData/Batch.io, TLO, IDI) and managing vendor relationships for data and mailing services. - Track record of building and optimizing multi-funnel marketing and sales systems, with clear KPI ownership. - Excellent meeting facilitation and leadership presence — able to energize a team, drive accountability, and keep initiatives moving forward in a limited time footprint. - Strong analytical skills; comfortable building and interpreting dashboards and performance reports. - Self-directed and highly efficient — able to deliver strategic value in a fractional (2–4 hrs/week) capacity. ### Preferred Qualifications - Experience in asset recovery, investigations, financial services, or a related industry. - Experience working with or advising fractional/part-time leadership arrangements. - Familiarity with compliance considerations related to outbound sales (TCPA, CAN-SPAM, etc.). --- ### What Success Looks Like - Weekly division meetings run consistently, with clear agendas and accountability. - All five funnels have defined KPIs that are tracked, reported, and actively improved. - Sales team performance trends upward, with measurable gains in conversion and efficiency. - Leadership has clear visibility into funnel health and division performance at all times. Please submit your resume along with a brief summary of a high-end automation or AI-driven sales/marketing project you led, and the outcomes achieved.