Fractional AI Ecommerce Growth Architect

# Fractional AI Ecommerce Growth Architect ### Shopify • AI Search • DTC Growth • Customer Acquisition ## About Step One Foods Step One Foods is a clinically validated food-as-medicine company helping people improve cardiovascular health through everyday nutrition. Founded by a preventive cardiologist trained at Mayo Clinic and Johns Hopkins, we have conducted clinical research demonstrating meaningful improvements in cholesterol and heart health through food. Our mission is to help people improve their health through nutrition, especially those seeking alternatives or complements to medication. We are at an inflection point and looking for a builder who can help us create an AI-first growth engine. ## What We Need We are looking for a highly capable ecommerce operator, AI architect, or growth strategist who can help us rethink and optimize customer acquisition, conversion, retention, and marketing execution using AI. This engagement begins with a very specific project: ### Phase 1: Launch & Optimize Our New Ecommerce Experience We have already built a nearly complete new website experience in Lovable. Your first responsibility will be to: * Review the existing Lovable build * Complete any remaining requirements * Successfully launch and migrate into Shopify * Ensure all functionality works flawlessly * Optimize for conversion and mobile experience * Validate subscriptions, checkout flows, bundles, upsells, analytics, tracking, and customer journeys * Improve UX where needed * Ensure consistency with our brand, clinical positioning, and AI-generated marketing playbooks This is not simply a website migration. We are looking for someone who can look at the business through fresh eyes and identify opportunities to improve acquisition, conversion, trust, and retention. ## What Success Looks Like The website launch is only the first milestone. Our broader objective is: ### Triple New Customer Acquisition while maintaining: ### 2.0+ New Customer ROAS We believe AI will be a major driver of achieving that goal. ## Potential Ongoing Scope If Phase 1 is successful, we are looking for a long-term partner to help build and implement an AI-powered growth ecosystem. Projects may include: ### AI Search & Generative Engine Optimization * ChatGPT visibility * Claude visibility * AI search optimization * Authority building * Clinical content strategy * Agentic search optimization * Structured data and citation strategy * Building Step One Foods into a dominant answer for heart health and cholesterol-related AI searches ### AI-Powered Customer Acquisition * Meta optimization * AI-assisted creative testing * AI ad generation workflows * Landing page optimization * New acquisition funnel development * Google strategy redesign * Alternative channel experimentation ### AI Creative Systems * Creative production workflows * Content atomization systems * Founder-led content engines * Clinical content workflows * UGC systems * Video creation workflows ### Customer Intelligence * Review mining * Voice of customer analysis * Customer persona development * AI-assisted messaging optimization ### Customer Support AI * Knowledge base creation * Support agents * FAQ systems * Retention workflows ### Ecommerce Operations * Shopify optimization * Klaviyo lifecycle automation * Subscription optimization * Reporting systems * Conversion analysis ## Ideal Candidate You are likely one of the following: * Senior DTC ecommerce operator * Fractional growth leader * AI-native ecommerce strategist * Shopify growth consultant * Ecommerce founder with strong AI capabilities You have experience in several of the following: * Shopify * Meta Ads * Klaviyo * AI workflows * Conversion optimization * DTC ecommerce * Subscription businesses * Creative strategy * Health, wellness, food, CPG, or supplement brands You are strategic enough to identify opportunities and practical enough to implement solutions. ## To Apply Please answer the following: 1. What ecommerce brands have you helped grow? 2. Share examples of Shopify sites you have built or optimized. 3. What experience do you have with AI-powered marketing workflows? 4. What is your perspective on AI Search / Generative Engine Optimization? 5. If your objective was to triple customer acquisition while maintaining a 2.0+ NC ROAS, where would you start? 6. What do you believe are the biggest opportunities for Step One Foods after reviewing our website? 7. Are you interested in a long-term strategic engagement if the initial project is successful? Please include links, examples, case studies, and anything else that demonstrates your ability to drive measurable business outcomes.