Fractional GTM & Growth Strategist to help launch a strategy for early-stage consumer app startup

We are looking to hire a Fractional Go-To-Market (GTM) & Growth Strategist to support the launch planning of an early-stage consumer app startup. Our startup is focused on solving a practical, real-world problem around saving time, reducing waiting/queue friction, and improving customer convenience in service experiences. The MVP is currently under development by an external technology vendor, and we expect to launch in approximately 3 months. We are looking for a strategic, hands-on startup growth expert who can help shape the market entry plan, launch approach, partner onboarding strategy, and early customer acquisition roadmap. This is not a generic social media or ad management role. We need someone who can think like a startup operator and help us define the right go-to-market model before launch. Scope of Work The selected consultant will work closely with the founder to help define and prepare the go-to-market strategy for launch. The scope includes: understanding the product concept, founder vision, and target market reviewing the business model, customer problem, and initial launch assumptions identifying the most suitable target customer segments defining the ideal first-use cases and customer entry points recommending the best launch geography / pilot area / service cluster shaping the market positioning and value proposition helping define partner onboarding strategy advising on user acquisition channels and launch priorities recommending pricing / offer / promo / referral logic designing the initial customer acquisition funnel helping define KPIs and launch success metrics building a practical 90-day go-to-market and launch roadmap guiding the founder on what should be done before launch versus after launch supporting pre-launch preparation and strategic launch readiness Key Deliverables The consultant is expected to provide the following key outputs: GTM Strategy Summary A clear launch strategy for the product, including target users, market approach, and launch priorities. Target Customer & Use-Case Definition Clear identification of the first customer segments, use cases, and early adoption logic. Pilot Market / Launch Area Recommendation Recommendation on the most suitable area, cluster, or market focus for initial launch. Partner Onboarding Strategy Practical approach for onboarding initial service partners and building supply-side participation. User Acquisition Strategy Recommendations on the most effective early-stage customer acquisition channels and approach. Positioning & Messaging Direction Recommended brand and market messaging for launch, including value proposition direction. Pricing / Offer / Referral Recommendations Suggestions for launch offers, user incentives, referral concepts, or promotions where relevant. Launch Funnel & KPI Framework Suggested metrics and funnel structure to track launch readiness and performance. 90-Day Launch Roadmap A practical action plan covering the key business development, marketing, and growth steps before and after launch. Founder Guidance Ongoing strategic input to help the founder prioritize actions, avoid unnecessary spend, and prepare for launch in a structured way. Ideal Candidate Profile We are looking for someone who has: proven experience in go-to-market strategy, startup growth, or launch planning worked with early-stage startups, apps, marketplaces, or consumer service platforms strong understanding of customer acquisition, partnerships, and launch execution practical experience in building market entry plans for new digital products ability to think strategically while also being execution-oriented strong communication skills and the ability to work closely with a founder comfort working in a fractional / advisory role ability to bring structure, prioritization, and clarity Preferred Experience Preference will be given to candidates who have experience in one or more of the following: consumer apps service marketplaces location-based or convenience-led products app launch strategy startup growth strategy partnerships / business development for digital products GCC / Middle East market understanding Engagement Type Fractional / part-time Remote Immediate start preferred Initial focus on launch strategy and go-to-market planning Potential for continued engagement through launch and early growth stage Please Include in Your Proposal Your relevant experience in startup GTM, growth, or launch strategy Examples of similar apps, startups, or consumer products you have worked on Your approach to defining GTM strategy for a product launching in the next 3 months Any experience in service marketplaces, consumer apps, or convenience-led products