Fractional Growth Marketing Manager

Fractional Growth Marketing Manager CPA Firm, B2B SaaS, High-Ticket Webinars and Paid Advertising About the Role We are hiring an experienced, hands-on Growth Marketing Manager to manage marketing across a confidential portfolio of accounting, financial technology, professional services and financial education businesses. The portfolio includes: An established CPA firm providing premium tax, accounting and advisory services A B2B SaaS platform serving accounting and tax professionals High-ticket tax and financial advisory webinars A consumer financial education and media brand This is not a general social media or brand-awareness position. We need someone who can build campaigns, generate qualified leads, manage paid advertising, create email funnels and connect marketing activities directly to revenue. Company names, websites and proprietary information will be shared only with shortlisted candidates after confidentiality requirements are accepted. Responsibilities CPA Firm Marketing Generate qualified leads for premium tax, accounting, tax-planning and advisory services Target business owners, physicians, executives, real estate investors and high-income professionals Build campaigns for consultations and high-ticket tax webinars Create landing pages and lead-qualification forms Develop email follow-up campaigns for prospects, webinar attendees and former leads Track leads through consultation, proposal, signed engagement and collected revenue Create seasonal campaigns around tax deadlines and year-end planning B2B SaaS Marketing Target CPAs, enrolled agents, tax professionals and accounting-firm owners Generate qualified product demonstrations and paid subscriptions Manage cold-email, LinkedIn and webinar campaigns Create segmented prospect lists and outbound workflows Improve landing pages, offers, messaging and calls to action Develop campaigns for professional associations and potential software partners Track leads from initial contact through demonstration and paid conversion High-Ticket Webinar Marketing Build webinar registration and follow-up funnels Create campaigns targeting qualified business owners and professionals Manage invitation, reminder and post-webinar email sequences Run paid advertising to generate webinar registrations Convert attendees into consultations and paying clients Repurpose webinars into advertisements, emails, social posts and short-form videos Track registration costs, attendance, booked consultations and collected revenue Email Marketing and Automation Build and manage separate email systems for each business Create cold-outreach, nurture, sales, onboarding, reactivation and follow-up sequences Segment audiences based on profession, behavior and customer stage Maintain list hygiene, email deliverability and sender reputation Test subject lines, offers, messaging and calls to action Track replies, appointments, subscriptions, clients and revenue Facebook and Instagram Advertising Plan, launch and optimize campaigns through Meta Ads Manager Manage campaigns for CPA-firm consultations, webinars, B2B SaaS leads and consumer products Build prospecting, retargeting, custom and lookalike audiences Create and test static, carousel and video advertisements Set up Meta Pixel, conversion events and campaign tracking Optimize based on lead quality, customer acquisition cost and revenue Google Advertising Build and manage Google Search, Display and remarketing campaigns Conduct keyword, audience and competitor research Target high-intent prospects searching for tax, accounting, advisory and software solutions Write advertising copy and coordinate campaign-specific landing pages Manage negative keywords, budgets, bidding and conversion tracking Optimize based on qualified leads and collected revenue rather than clicks alone YouTube and Video Advertising Create video-advertising strategies for YouTube, Facebook and Instagram Turn webinars, demonstrations and educational content into video advertisements Develop hooks, scripts, headlines and calls to action Manage YouTube in-stream, in-feed and remarketing campaigns Test different messages, formats, video lengths and creative concepts Coordinate with video editors and designers when needed Threads and Organic Content Build a consistent content strategy for Threads Repurpose webinars, newsletters and videos into educational and opinion-based posts Develop content around taxes, business, personal finance and entrepreneurship Engage in relevant conversations with professionals, founders and potential customers Direct followers toward email lists, webinars, product demonstrations and consultations Coordinate Threads content with LinkedIn, Facebook, Instagram and email campaigns Consumer Financial Education Brand Grow the brand’s audience and email list Support books, assessments, newsletters, educational content and digital products Develop lead magnets and automated nurture campaigns Repurpose long-form content into emails, social posts, advertisements and videos Build a customer journey from free education to paid products and services Required Experience At least three years of growth, performance or demand-generation marketing experience Demonstrated experience generating qualified B2B leads Experience marketing professional services, SaaS, accounting, tax, financial or other trust-based services Hands-on Facebook and Instagram advertising experience Hands-on Google Ads experience Experience with YouTube or video advertising Strong email-marketing and automation experience Experience building webinar funnels Strong direct-response copywriting skills Experience with landing pages, analytics and conversion tracking Experience with CRM and sales-pipeline reporting Ability to manage several brands while keeping their accounts, audiences and customer data separate Ability to work independently and report measurable results Facebook Account Requirement Applicants must have their own active, established personal Facebook account in good standing. The selected contractor must: Use their own Facebook profile to receive authorized access to Meta Business Manager Have experience with Meta Business Suite and Meta Ads Manager Be able to access company Facebook Pages, Instagram accounts and advertising accounts through official permissions Follow strict security and confidentiality procedures Use two-factor authentication Never share passwords or add unauthorized users The company will not create or provide a personal Facebook account for the contractor. Preferred Platforms Meta Ads Manager Facebook Instagram Threads Google Ads YouTube Ads Google Analytics Google Tag Manager LinkedIn Sales Navigator HubSpot, GoHighLevel or ActiveCampaign Instantly or similar outbound email platforms Zoom or other webinar platforms Canva WordPress, Webflow or similar landing-page platforms Performance Metrics Success will be based on: Qualified CPA-firm leads and consultations Signed professional-service engagements Qualified B2B SaaS leads Product demonstrations and paid subscriptions Webinar registrations and attendance Email replies and conversions Cost per qualified lead Cost per booked consultation Customer acquisition cost Revenue generated by each channel Return on advertising spend Followers, impressions, views and clicks will not be treated as primary results unless they generate qualified leads or revenue.