Fractional Growth Strategist & Marketing Operator for Premium Leadership Consultancy

I am looking for a strategic growth partner (respectfully, not simply a social-media manager, SEO freelancer, or paid-ads operator). I am the Founder of Influence 51: a behavioral-science firm that helps leaders shape attitudes, shift decisions, and change behavior. Through keynotes, workshops, executive skill-building, and strategic advisory work, I help senior leaders and leadership teams use psychology and behavioral science to communicate more effectively, lead change, motivate action, and build strategies that actually move people. My clients include organizations such as McDonald’s, Visa, Nintendo, Texas Instruments, EY, Boys & Girls Clubs of America, and others. I also have strong testimonials from senior leaders, including CEOs, CHROs, Chief People and Culture Officers, and other executive-level buyers. The quality of the work is not the problem. The problem is that almost all of the company’s growth to date has been organic — referrals, repeat clients, and word of mouth. I have built meaningful proof, valuable intellectual property, and a strong base of assets, but I have not yet built a deliberate, repeatable system for visibility, lead generation, nurturing, and conversion. And I no longer want to be a "best-kept secret." So I am looking for someone who sees the vision and the opportunity; who can work alongside me as a genuine growth partner. That means helping me see the larger strategic picture, identify the highest-leverage opportunities, prioritize what matters, and then execute the plan. I do not want someone who simply asks, “What would you like me to do?” I want someone who can say: “Here is what I see. Here is the opportunity. Here is the order I believe we should tackle it in. Here is what I need from you to make it happen.” For example, you might say: - “JonRobert, we need a short video from you explaining this idea for a landing page.” - “We should turn these testimonials into three case-study assets and use them in this funnel.” - “This workshop should become a clearer flagship offer with a specific CTA.” - “Your LinkedIn content is strong, but it needs to point toward a more coherent conversion path.” - “Let’s build a VSL, qualification flow, and nurture sequence for corporate leadership buyers.” I want someone who will invest themselves in growing this brand. I will bring the expertise, original ideas, voice, subject-matter authority, client proof, and willingness to create the content you need. I need a partner who can bring the strategic growth expertise, structure, marketing judgment, and implementation capability. Potential areas of responsibility include: - Auditing the current website, positioning, offers, client proof, content, and existing assets - Helping clarify the product ladder and flagship offers - Identifying the highest-value audience segments and buyer journeys - Designing a practical growth strategy and 90-day execution roadmap - Building high-converting landing pages and funnels - Helping create or structure a VSL funnel for leadership-development buyers - Turning testimonials, case examples, guides, and existing IP into stronger sales and marketing assets - Creating lead magnets, nurture sequences, and conversion paths - Improving website calls to action and discovery-call flows - Developing a practical LinkedIn thought-leadership strategy - Advising on email marketing, outbound campaigns, and list-building - Evaluating whether paid acquisition, LinkedIn outreach, email outreach, referral systems, partnerships, podcasts, or other channels should be prioritized - Establishing a simple but effective CRM and pipeline process - Building dashboards or reporting systems so we know what is actually working - Managing specialist contractors when necessary, rather than trying to be the expert in every implementation area I am not expecting one person to be world-class at every one of these disciplines. However, I do need someone who can think strategically across them, identify what should happen first, execute a meaningful amount personally, and coordinate additional support intelligently when necessary. The ideal person is likely a senior growth marketer, fractional CMO, growth strategist, funnel builder, or operator with experience helping premium B2B service businesses grow. You may be a strong fit if you have worked with businesses such as: - Consulting firms - Professional services firms - Executive education or leadership-development businesses - Speakers, authors, experts, or thought leaders - High-ticket coaching or advisory businesses - Boutique agencies or founder-led businesses selling complex, high-trust services - Organizations selling to senior HR, people, talent, learning, or leadership buyers You should be able to combine strategic judgment with implementation. In other words, you can diagnose the problem (or see the opportunity), recommend the right direction and course of action, and then get the work moving. I am especially interested in people who are strong in several of the following: - Positioning and offer strategy - B2B growth strategy - Conversion-focused website and landing page design - VSL and funnel strategy - Email marketing and nurture sequences - LinkedIn thought leadership and founder-led content strategy - Demand generation for high-ticket services - CRM, pipeline, and sales-process design - Paid media strategy, where appropriate - Analytics, testing, and conversion optimization - Building systems that reduce founder dependency over time I envision this beginning with a paid diagnostic and strategy phase. During that phase, you would review the business, assets, offers, website, marketing activity, current acquisition channels, client proof, and growth goals. Together, we would identify the most promising growth opportunities and produce a prioritized plan for the next 90 days. If there is strong mutual fit, I would be interested in an ongoing relationship in which you help lead and execute that plan. I am open to different structures, including: - Hourly or weekly strategic work during the diagnostic phase - A fixed-fee growth audit and roadmap - An ongoing monthly retainer - A hybrid structure with a base retainer plus performance-based upside, commission, or profit-sharing tied to clearly attributable outcomes The latter is particularly attractive to me if the relationship is truly strategic and long-term. I want someone who sees the company’s upside and is excited to help create it. Beyond an engaged, responsive partner, I can provide: - Direct access to me for strategy and decision-making - Deep expertise and original content in psychology and behavioral science - A substantial library of existing assets, including guides, videos, courses, testimonials, client logos, an assessment, newsletter content, and other intellectual property - A strong, differentiated point of view - Willingness to record video, develop ideas, write, participate in interviews, review copy, and create the subject-matter content needed for a strong strategy - Fast feedback and clear approval processes - A genuine desire to build something meaningful rather than outsource and disappear I look forward to meeting you.