Fractional Growth Strategist – Performance Marketing, Funnels & Lead Generation

About Breate Solutions Breate Solutions is a Singapore-based digital agency providing website development, SEO, performance marketing, creative services, analytics, and digital growth support for SMEs and corporate clients. We are strengthening our performance-marketing fulfilment system and are looking for an experienced Fractional Growth Strategist who can help us develop repeatable, commercially focused growth frameworks for our clients. This is not a standard media-buying position. We already have internal team members who can support SEO, website implementation, creative production, and paid-media execution. We need a senior strategist who can connect business strategy, customer acquisition, funnel design, conversion tracking, sales follow-up, and campaign optimisation into one complete growth system. Role Objective Your role is to help Breate design and oversee client growth systems that turn advertising and organic traffic into qualified leads, enquiries, bookings, and sales opportunities. You will work closely with: The Managing Director on client strategy and commercial objectives The Project Manager on deliverables and timelines The SEO and Paid Media Specialist on execution The Web and Technical SEO Specialist on landing pages, tracking, and implementation The Designer on campaign creatives and testing variations Key Responsibilities Business and Growth Strategy Review each client’s business model, services, target audience, sales process, pricing, and competitive positioning Identify the most appropriate customer-acquisition channels Develop clear campaign objectives, growth hypotheses, and realistic KPIs Help shape client offers, promotions, lead magnets, and conversion propositions Identify gaps that may prevent leads from converting into customers Funnel Development Design lead-generation and customer-acquisition funnels Recommend landing-page structures, messaging, calls to action, and conversion paths Develop strategies for Meta Ads, Google Ads, SEO, remarketing, email, WhatsApp, and CRM follow-up Map the customer journey from first interaction to qualified lead or sale Improve lead qualification and reduce low-quality enquiries Performance Marketing Oversight Review Meta Ads and Google Ads strategies before campaign launch Develop audience, campaign, creative, and testing frameworks Review campaign performance and identify optimisation priorities Guide the media buyer on budget allocation, campaign structure, creative testing, and retargeting Look beyond CPM, CTR, CPC, and CPL to assess lead quality and commercial outcomes Tracking and Analytics Define tracking requirements for websites, forms, calls, WhatsApp, bookings, and purchases Review GA4, Google Tag Manager, Meta Pixel, Conversion API, CRM, and dashboard requirements Establish meaningful reporting metrics Help Breate report cost per qualified lead, lead-to-appointment rate, appointment-to-sale rate, and sales pipeline value where data is available Identify attribution and data-quality gaps CRM and Sales Follow-Up Review how clients receive, qualify, respond to, and follow up with leads Recommend lead-routing, follow-up, nurturing, and sales-pipeline workflows Help create lead-response standards and practical sales handoff processes Identify opportunities for CRM and marketing automation Internal Capability Building Help Breate create repeatable performance-marketing SOPs and templates Review client proposals and campaign plans before launch Mentor our internal SEO and paid-media executor Conduct regular account reviews with the team Help improve campaign reporting and client-renewal strategy Expected Initial Deliverables During the first 30 days, we expect the selected strategist to help us develop: A standard client discovery and performance-marketing questionnaire A campaign-readiness audit framework A funnel-planning template A KPI and measurement framework A Meta and Google Ads campaign review checklist A lead-management and CRM workflow template A monthly performance-review structure Strategic recommendations for one or two active or upcoming client accounts Required Experience Proven experience in performance marketing, growth strategy, or digital acquisition Strong understanding of Meta Ads and Google Ads Experience designing lead-generation funnels and landing-page strategies Understanding of CRM, lead qualification, sales follow-up, and marketing automation Strong knowledge of analytics, conversion tracking, and performance reporting Ability to translate business objectives into practical execution plans Experience supporting service businesses, SMEs, B2B companies, e-commerce businesses, or local lead-generation campaigns Comfortable working with designers, developers, media buyers, SEO specialists, project managers, and business owners Preferred Experience Agency consulting or fractional-growth experience Experience with GA4, Google Tag Manager, Meta Pixel, Conversion API, Looker Studio, HubSpot, GoHighLevel, or similar tools Experience building repeatable agency processes and SOPs Experience improving lead quality and sales-conversion processes Familiarity with automation platforms such as n8n, Zapier, or Make This Role Is Not Suitable For Media buyers who only operate campaigns without reviewing the offer, funnel, tracking, or sales process Applicants who focus only on vanity metrics General digital marketers without evidence of funnel and conversion strategy Applicants who require full-time employment immediately Working Arrangement Fractional and remote engagement Initial paid trial or strategy project Potential ongoing monthly advisory arrangement Regular strategy and campaign-review sessions Availability during agreed overlapping working hours with Singapore Applicants may propose an hourly rate or monthly fractional arrangement How to Apply (without this application will not be entertained) Please include: A brief explanation of how you approach a new lead-generation client One example where you improved more than just advertising metrics A sample funnel, campaign plan, or strategy document with confidential information removed Your experience with CRM, tracking, and lead qualification Your proposed availability and commercial arrangement