Fractional Head of Growth — Independent Marketing Audit & 90-Day Growth Plan

Use this: I’m looking for a senior growth marketing consultant / fractional Head of Growth to conduct an independent review of Visualible’s current marketing and customer acquisition operation. Visualible is an early-stage platform for enhanced digital editions of complex books. We currently have a live product, published titles, web/eReader functionality, active social/content channels, SEO activity, analytics, and a small number of purchases. The immediate challenge is to determine why awareness and activity have not yet translated into meaningful purchases from new customers. This is initially a fixed-scope diagnostic engagement, not an execution role. The selected consultant will: * review our current marketing/growth summary prepared by the internal team * review GA4, funnel metrics, attribution and dashboard data * evaluate SEO strategy and performance * evaluate social media/content strategy and channel performance * review website and product-page conversion * review preview → checkout → purchase behavior * assess whether current activity is generating qualified new prospects * evaluate current marketing roles, responsibilities and execution * join one 60–90 minute review meeting with me and the current marketing team * ask diagnostic questions and challenge assumptions where appropriate * provide a written independent assessment after the meeting * provide a practical 30/60/90-day growth plan with measurable targets I also want a clear recommendation on the appropriate operating model going forward, including whether we should: 1. make no material team change 2. retain the current team but add senior outside advice/support 3. put an outside growth lead in charge of strategy and management while the current team executes 4. restructure or replace part or all of the current marketing function Key skills: * growth strategy * customer acquisition * conversion funnel analysis * GA4 / analytics / attribution * CRO and landing/product-page optimization * SEO * content marketing * organic social/audience growth * early-stage experimentation * D2C/e-commerce conversion * marketing team evaluation and leadership Education, publishing or EdTech experience is helpful but not required. I am specifically looking for someone who can demonstrate experience converting unknown prospects into paying customers and measuring the full funnel through revenue. Traffic, rankings, impressions, followers and engagement alone are not sufficient. Please include in your proposal: * 2–3 relevant examples of similar growth or funnel work * what you diagnosed * what changed as a result * measurable business outcomes where available * your experience with GA4, SEO, CRO and social/content * your experience evaluating or managing marketing teams * how you would approach this engagement * confirmation that you are comfortable providing an independent recommendation even if it involves changing the current team structure Initial budget: $1,000 fixed price. There may be an opportunity for an ongoing fractional growth leadership or advisory engagement after the diagnostic, but the initial project will be evaluated independently.