Fractional Marketing Director – Brand, Voice, Content & Social (Health/Wellness)

The HRT Club, a fast-growing direct-to-patient hormone therapy platform, is seeking a fractional Marketing Director to own our brand end-to-end: strategy, voice, content, social, and overall communications. You'll steward a distinctive brand that's rigorous about the medicine and human about the experience — setting positioning and messaging, building an editorial and content engine, running our social presence, and keeping communications consistent across every touchpoint. This is a hands-on strategic role: you both set direction and execute. Ideal candidates bring senior marketing leadership experience in health/wellness or CPG, a strong point of view on brand-building, comfort in a regulated category, and the ability to work independently part-time. Ongoing engagement.