Fractional SDR Needed to Book Qualified Appointments with Construction Business Owners

Overview I am looking for an experienced fractional Sales Development Representative to help generate qualified appointments with owners of established construction, remodeling, outdoor-living, and specialty contracting businesses. This is not a high-volume telemarketing role. The objective is to identify the right companies, start credible conversations with their owners, introduce a complimentary business-growth assessment, and schedule qualified appointments directly onto my calendar. The ideal candidate is confident speaking with business owners, understands consultative outreach, and can communicate professionally without sounding scripted or overly sales-focused. About the Business I am the creator of the PICK ONE Method, a strategic growth framework for founder-led businesses. The PICK ONE Method helps owners identify the one strategic constraint that may be limiting growth, profitability, scalability, or their ability to step away from day-to-day operations. Rather than trying to sell consulting during the initial outreach, we invite qualified owners to complete a complimentary seven-question Business Growth Snapshot. I personally review their responses and meet with qualified owners to discuss their business, likely constraints, and potential next steps. Target Market The initial target market includes: • Deck builders • Outdoor-living contractors • Remodeling companies • Landscape design/build companies • Hardscape contractors • Pool builders • Specialty contractors • Selected home-service businesses The ideal company: • Generates approximately $2 million to $5 million in annual revenue • Has approximately 10–40 employees • Is led by an active owner, founder, president, or CEO • Is established and experiencing growth, a plateau, or operational strain • Wants to improve profitability, systems, leadership, scalability, or owner freedom Your Responsibilities You will be responsible for: • Researching companies that fit the target profile • Identifying owners and senior decision-makers • Building and maintaining prospect lists • Conducting outbound phone, email, and LinkedIn outreach • Starting professional conversations with business owners • Introducing the Business Growth Snapshot • Asking basic qualification questions • Following up with interested prospects • Scheduling qualified appointments directly onto my calendar • Recording accurate notes in the CRM • Participating in a weekly review of activity, messaging, and results To Apply Please include the following in your proposal: 1. A brief description of your B2B appointment-setting experience. 2. Any experience with construction, contractors, home services, consulting, or coaching. 3. Your recommended approach for the first 30 days. 4. Your preferred compensation structure for an initial pilot. 5. A short voice or video introduction, if available.