Fractional Sales Operations Leader – 60-Day Sales Structure Buildout

We are an established flooring installation and field service company seeking a highly experienced sales operations and systems leader to help build a structured, accountable, scalable sales organization. This is NOT a sales rep position or a lead generation-only role. We are looking for a senior-level thinker who understands how to architect and implement sales systems that are consistently executed across a growing organization. The company has historically generated business through relationships, responsiveness, reputation, and entrepreneurial hustle. However, many sales and outreach efforts have evolved reactively rather than through intentional structure and process. As a result, sales initiatives often become fragmented, inconsistent, reactive, or dependent on founder involvement rather than operating as a disciplined system. We are seeking someone who can help us design and implement a more organized, measurable, and consistently executed sales operating structure. The Problem We Are Trying to Solve We have: strong ideas, strong reputation, strong capabilities, and multiple sales opportunities, but we lack the systems, accountability, workflows, and management structure required to ensure consistent execution. Too many initiatives: start strong and fade, operate inconsistently, lack accountability, or become reactive firefighting. We want to move from: reactive sales activity to a structured sales operating system. Initial 60-Day Scope The engagement will focus on building and organizing the company’s sales structure, workflows, accountability systems, and outreach architecture. Areas of focus include: GHL (Go High Level) sales workflow setup and optimization CRM structure and pipeline visibility Sales process mapping Lead tracking and accountability systems Executive-level outreach systems Property management outreach workflows Field sales and on-site outreach systems “Pill bottle” field marketing/outreach program structure Follow-up cadence systems Sales KPI and reporting dashboards Sales activity accountability Meeting cadence and management rhythm Email and outreach workflow systems Marketing-to-sales handoff structure Territory/account organization Sales SOPs and documentation Automation opportunities utilizing AI and modern tools Desired Outcomes By the end of the engagement, we want: A clearly defined sales operating system Consistent sales execution processes Improved accountability and visibility Structured follow-up systems Better CRM discipline and pipeline tracking Clear sales KPIs and reporting Reduced founder dependence for execution oversight Stronger executive outreach systems Organized field outreach systems Repeatable and scalable sales workflows Most importantly: We want systems that are consistently executed — not initiatives that start with energy and slowly disappear. AI & Modern Sales Leverage We strongly value candidates who understand how to leverage AI and modern tools to accelerate sales organization, communication, accountability, and workflow execution. We are looking for someone who embraces AI as a force multiplier for: CRM management, workflow automation, outreach sequencing, SOP creation, reporting, dashboard creation, meeting synthesis, sales process organization, and operational visibility. We believe the future belongs to leaders who know how to combine strategic thinking with technology leverage. Ideal Candidate Background Strong candidates may have experience as: Fractional VP of Sales Sales Operations Leader Revenue Operations (RevOps) Consultant Sales Systems Architect CRM Implementation Consultant Business Development Operations Leader Sales Process Consultant Experience in any of the following industries is highly valuable: Flooring Construction Field Services Property Management Multi-location service businesses B2B sales organizations Experience implementing GHL (Go High Level) is strongly preferred. To Apply Please include: Examples of sales systems or sales infrastructure you have personally built Experience implementing CRM and workflow systems Examples of accountability systems you created Your experience with GHL (Go High Level) Examples of sales KPI dashboards or reporting systems you implemented Industries and company sizes you have worked with How you currently use AI in your sales operations workflow Whether you prefer advisory-only, hands-on implementation, or hybrid engagements Availability over the next 60 days We are looking for someone who can help transform sales execution from reactive and fragmented into disciplined, structured, measurable, and scalable.