Fractional TikTok Shop Manager & Affiliate Strategist

About the Role We're a fast-growing DTC pet supplement brand scaling our TikTok Shop channel and we need a hands-on expert to own it. You'll build and manage our full TT Shop ecosystem — from listing optimization to creator gifting campaigns to affiliate management — while actively developing growth strategy and helping creators produce content that actually converts. This is a fractional role, ideal for someone already embedded in the TikTok Shop world who can hit the ground running. What You'll Own Growth Strategy: Audit our current TT Shop setup and identify gaps and quick wins Develop a rolling growth roadmap: new creator recruitment, campaign cadence, content angle testing Track competitor TT Shop performance and identify angles we're not exploiting Report weekly on GMV, creator performance, and what's working vs. what's not Affiliate & Creator Management 1. Recruit, onboard, and manage TikTok Shop affiliates and gifting campaign creators 2. Identify the right creator profiles for our niche (not just follower count — right audience, right tone) 3. Actively help creators find unique angles and hooks that fit both their style and our products 4. Write and provide scripts, talking points, and creative direction for creators who need it 5. Follow up on content delivery, coach underperformers, double down on what's working TT Shop Operations 1. Keep product listings optimized (titles, images, descriptions, pricing) 2. Manage gifting campaigns from setup to creator approval to fulfillment coordination 3. Monitor and optimize commission structures and affiliate incentives 4. Handle day-to-day creator communication via the TT Shop Creator Marketplace (you will work with our internal team to manage these creators - possibly onboarding them onto Discord). You're a Fit If You... 1. Have managed TikTok Shop for at least 2–3 DTC brands with real GMV to show for it 2. Know the TT Shop Creator Marketplace, gifting campaigns, and affiliate flows inside-out 3. Have a track record of helping creators develop content that performs — not just sending them a product and hoping for the best 4. Can independently identify content angles, brief creators, and iterate based on data 5. Comfortable working async with a small, fast-moving remote team via Slack 6. Available to start within 1–2 weeks Compensation Up to $20/hr depending on experience Performance bonuses available for GMV milestones To Apply - Do not respond to this with AI - we will ignore such posts. - Share with us your past case studies and experiences. - Your approach towards scaling TikTok Shop GMV & brand awareness.