Freelance CRO Consultant - E-commerce Supplements

# Freelance CRO Consultant - E-commerce Supplements We’re a fast-growing supplements brand doing **$10M+ in annual revenue**, and we’re looking for an experienced **CRO Consultant / Conversion Rate Optimization Specialist** to help us optimize our customer journey and unlock our next stage of growth. You’ll work closely with our team to identify opportunities, develop hypotheses, design and implement experiments, and measure their impact on the business. This is a hands-on role focused on **landing pages, funnel optimization and A/B testing**. ## What you’ll be responsible for ### 1. Optimize our funnels Identify friction and drop-off points across the customer journey and develop solutions to create a smoother path from first click to purchase. ### 2. Increase conversion rate Develop and prioritize CRO hypotheses across landing pages, product pages, offers, messaging, UX and checkout. ### 3. Increase AOV Identify opportunities to increase average order value through improved offers, bundles, upsells, cross-sells and merchandising. ### 4. Protect and improve LTV Conversion gains aren't enough if they come at the expense of customer quality. We want to validate that our experiments generate **profitable customers with equal or better retention and LTV**, rather than simply optimizing for short-term conversion. ## What you'll do * Analyze funnel and customer behavior data * Identify and prioritize CRO opportunities * Develop experiment hypotheses * Design landing page variations * Set up and manage A/B tests * Analyze experiment results * Recommend next steps based on learnings * Work with design/development resources to launch experiments * Monitor the impact on CVR, AOV, revenue per visitor and customer quality * Build a continuous experimentation roadmap ## What we're looking for * Proven experience in **CRO and experimentation** * Strong e-commerce experience, ideally with a DTC brand * Experience working with brands generating **$10M+ in revenue** is a strong plus * Strong understanding of landing pages, UX and conversion psychology * Experience designing and analyzing A/B tests * Comfortable working with data and analytics * Ability to connect conversion metrics with **revenue and LTV** * Strong commercial mindset — we care about profitable growth, not vanity metrics * Ability to work independently and turn insights into action Experience in **supplements, health & wellness, beauty or other subscription/repeat-purchase businesses** is a strong plus. ## Success will be measured by * Higher conversion rate * Higher revenue per visitor * Higher AOV * Smoother funnel progression * Successful experiments and actionable learnings * Positive or neutral impact on customer retention and LTV ### The goal We don't want someone who simply tells us what we should change. **We want someone who can identify opportunities, formulate strong hypotheses, run experiments and prove what actually moves the business.** If you're an experienced CRO specialist who loves experimentation and wants to work directly with a high-growth e-commerce brand, we'd love to hear from you. **To apply:** Send us a short introduction, examples of CRO experiments you've worked on, and a few results you're particularly proud of.