Freelance Copywriter (Higher Education Marketing)

Freelance Copywriter (Higher Education Marketing) Remote | Ongoing Freelance Opportunity About the Role We're looking for an experienced copywriter who understands higher education marketing and knows how to turn complex programs into clear, compelling messaging that drives prospective students to take action. This isn't a role for a general copywriter. We're looking for someone who has experience writing for colleges, universities, career schools, or other education organizations and understands the unique challenges of enrollment marketing. The ideal candidate knows how to write persuasive copy while staying within higher education compliance guidelines. They understand what claims can and cannot be made, how to speak to prospective students at different stages of the enrollment journey, and how to adapt messaging across multiple brands and audiences. You'll work closely with our marketing, creative, paid media, and web teams to develop high-performing copy across a variety of channels. We're looking for someone who is dependable, efficient, takes ownership of their work, and consistently delivers high-quality copy with minimal direction. What You'll Do Write compelling, conversion-focused copy for: - - Website pages - Landing pages - Paid search ads - Meta, LinkedIn, and TikTok campaigns - Blogs and articles - Print collateral - Recruitment and enrollment marketing materials - Write for multiple clients while maintaining each brand's unique voice and messaging. - Translate complex educational programs into messaging that is clear, engaging, and easy to understand. - Develop copy that supports every stage of the student journey, from awareness through enrollment. - Collaborate with our marketing, creative, paid media, and web teams. - Interview internal stakeholders and turn ideas into polished marketing content. - Edit and proofread copy for clarity, accuracy, grammar, and consistency. - Manage multiple projects while consistently meeting deadlines. What We're Looking For - 3+ years of professional copywriting experience. - Experience writing for colleges, universities, career schools, or other education organizations. - Strong understanding of higher education marketing and enrollment strategies. - Knowledge of higher education compliance guidelines and the ability to understand what can and cannot be communicated in marketing materials. - Ability to write original, persuasive copy that drives inquiries and enrollment. - Excellent grammar, editing, and proofreading skills. - Strong organizational and time management skills. - Highly responsive, dependable, and able to manage multiple priorities. - Comfortable working independently - Ability to quickly understand a client's brand voice and write consistently across multiple brands. Bonus Qualifications - Experience marketing healthcare education programs. - Experience writing for regulated industries. - SEO copywriting experience. - Experience writing paid media campaigns across Google, Meta, LinkedIn, and TikTok. - Experience creating messaging frameworks, campaign concepts, or brand positioning. What Success Looks Like The right person is: - A strategic thinker, not just a writer. - Curious and asks thoughtful questions before writing. - Detail-oriented without losing sight of the bigger marketing objective. - Comfortable receiving feedback and making revisions quickly. To Apply Please include: - A brief introduction about yourself. - Your resume or portfolio. - 3 to 5 writing samples, preferably from higher education or another regulated industry. - Examples of websites, landing pages, emails, or advertising campaigns you've written. - A short description of your higher education marketing experience.