Freelance UI/UX Designer – Complete Website UX & Conversion Optimization

# Freelance UI/UX Designer – Complete Website UX & Conversion Optimization **Project Type:** Fixed Price **Timeline:** 2–3 Days **Location:** Remote ## About PATHSDATA PATHSDATA is an AWS Select Tier Partner helping startups and enterprises build AI, Data, and Cloud solutions. Our website currently serves two primary audiences: * **Startup Program** – AI assessments, funded prototypes, and startup acceleration. * **Enterprise Program** – AI consulting, data engineering, cloud modernization, lakehouse, and enterprise AI solutions. Website: https://www.pathsdata.com/ ## Project Overview We're looking for an experienced UI/UX Designer to redesign and optimize our **entire website**, not just the homepage. The goal is to create a modern, clean, and conversion-focused experience that clearly communicates our services, improves navigation, and increases engagement across all pages. We have received feedback that while our technical content is strong, the overall user experience, page layouts, visual consistency, and messaging can be significantly improved. ## Scope of Work The selected freelancer will: * Perform a complete UX/UI audit of the website * Review every page and recommend improvements * Redesign the overall website experience * Improve navigation and information architecture * Create a consistent design system across all pages * Improve typography, spacing, icons, and visual hierarchy * Optimize the website for lead generation and conversions * Improve mobile responsiveness and user experience * Simplify complex technical messaging while maintaining accuracy * Enhance calls-to-action throughout the website * Ensure Startup Program and Enterprise Program are clearly differentiated and easy to navigate * Design pages that build trust and clearly communicate our AWS partnership, AI expertise, and services ## Deliverables * Complete UX Audit with recommendations * High-fidelity Figma designs for all key pages * Updated navigation and site structure * Design system (colors, typography, components, spacing) * Mobile and desktop responsive designs * Developer-ready Figma files with specifications * Recommendations to improve conversion rates and user engagement ## Required Experience * Strong portfolio of B2B SaaS or technology websites * Expert in Figma * Experience designing AI, Cloud, or Enterprise software websites * Strong understanding of UX, CRO (Conversion Rate Optimization), and information architecture * Ability to simplify complex technical products into intuitive user experiences ## Project Requirements * **Fixed-price project** * **Delivery within 2–3 days** * Daily progress updates * Strong communication skills * Ability to start immediately ## When Applying Please include: * Portfolio showcasing complete website redesigns * Examples of SaaS, AI, or enterprise websites you've designed * Your fixed-price quote * Confirmation that you can complete the project within **2–3 days** * Your Figma portfolio or Dribbble/Behance profile We're looking for a designer who can quickly transform our website into a modern, professional, and high-converting experience while making it easier for both startups and enterprise customers to understand our offerings. DON'T REACH OUT TO SIDE OF HERE!!! I