Freelance Growth Marketer for Pest Control Company (Home Services Experience Required)

Freelance Growth Marketer for Pest Control Company (Home Services Experience Required) Location: Remote (US Preferred) Type: Ongoing Contract / Fractional Marketing Partner Hours: 10–20 hours per week initially Industry: Pest Control & Wildlife About Us Bugman Pest Control & Wildlife is a well-established company serving the Rochester, NY market. We are seeking an experienced freelance marketer to take ownership of our lead generation and advertising efforts. We are looking for a long-term partner—not a large agency—and we want someone who understands the unique challenges of home service businesses. HOME SERVICES EXPERIENCE IS REQUIRED Please do not apply unless you have direct experience marketing one or more of the following: Pest Control HVAC Plumbing Roofing Electrical Landscaping Similar residential service industries Experience with pest control companies is strongly preferred. Responsibilities Manage and optimize Google Ads and Local Services Ads. Develop and manage Facebook and Instagram campaigns. Improve SEO and local search visibility. Build and execute email and SMS campaigns. Reactivate existing customer databases and drive upsells. Manage review generation and reputation marketing. Develop seasonal promotions and growth campaigns. Track leads, call volume, and return on ad spend. Recommend and implement AI and marketing automation solutions. Qualifications Required ✔ Proven success generating leads for home service businesses. ✔ Google Ads experience with measurable results. ✔ Experience managing marketing budgets and optimizing ROI. ✔ Strong understanding of local SEO and lead generation. ✔ Ability to analyze campaign performance and make data-driven decisions. ✔ Excellent communication and responsiveness. Preferred Pest control industry experience. Experience with GoHighLevel, Sellify AI, or CRM automations. AI chatbot and lead nurturing experience. Database reactivation and email marketing. Website conversion optimization. Please Include With Your Proposal Which home service industries have you worked with? What monthly ad spend have you managed? What results have you achieved? (Cost per lead, ROI, call volume, etc.) What tools and platforms do you use? Your hourly rate or monthly retainer. Examples or case studies from previous clients. Important We are not looking for someone to simply "run ads." We want a growth partner who understands home service businesses and can help us increase inbound calls, improve customer retention, and maximize return on investment. Long-term opportunity for the right person. We value results, communication, and practical experience over flashy presentations.