Freelance Japanese SEO Content Specialist

**Freelance Japanese SEO Content Specialist / Localisation Consultant** We are looking for a **native Japanese SEO content specialist** to support an international attractions and entertainment client with Japanese-language website content, SEO optimisation and localisation. This is a freelance subcontractor role supporting an agency-led SEO programme. The work will involve optimising existing Japanese pages, creating or localising new content, reviewing keyword opportunities, and helping ensure that recommendations are suitable for Japanese users and Japanese search behaviour. The ideal candidate will understand that Japanese SEO is not simply a direct translation exercise. We are looking for someone who can assess search intent, language nuance, cultural expectations and local SERP behaviour across **Google Japan and Yahoo! Japan**. **Responsibilities** * Conduct Japanese keyword research using native-language queries, not just translated English keywords * Review Japanese SERPs and identify search intent, content formats, competitors and ranking opportunities * Optimise Japanese landing pages for attractions, tourism, entertainment and ticket-led experiences * Write and/or localise Japanese SEO copy in a natural, commercially appropriate tone * Create or review Japanese page titles, meta descriptions, headings, FAQs, internal linking recommendations and on-page content * Advise on Japanese search behaviour, including use of kanji, hiragana, katakana, English loanwords and common local phrasing * Review content for cultural relevance, trust, clarity and user experience * Support local SEO considerations where relevant, including attraction/location pages and travel intent * Join occasional client or agency calls in English to explain recommendations clearly **Required experience** * Native-level Japanese writing ability * Strong written and spoken English * Proven experience in SEO content, SEO localisation or Japanese search strategy * Experience optimising for Google Japan and awareness of Yahoo! Japan search behaviour * Ability to conduct keyword research directly in Japanese * Strong understanding of search intent and how Japanese users search for attractions, tickets, travel, entertainment and local experiences * Comfortable working as a subcontractor under agency direction * Comfortable signing confidentiality, non-circumvention and client communication terms **Nice to have** * Experience with travel, tourism, attractions, theme parks, aquariums, observation decks, museums, family entertainment or ticketing websites * Experience working with international brands entering or operating in Japan * Familiarity with SEO tools such as Ahrefs, SEMrush, Google Search Console, Google Keyword Planner or similar * Experience reviewing translated content and improving it for natural Japanese search demand **Important working arrangement** This is an agency-managed freelance role. You may be asked to join client-facing calls, but all project scope, timelines, approvals, commercial discussions and payment arrangements will be managed by the agency. Please apply with: * Examples of Japanese SEO content or localisation work * A short explanation of your Japanese keyword research process * Any experience you have with tourism, attractions, entertainment or ticketing brands * Your hourly or day rate * Your availability for occasional calls across APAC-friendly time zones