Freelance Paid Ads Manager : Multi-Platform, Budget Strategy & Creative

We're looking for an independent freelancer (not an agency) who can own our paid advertising across multiple platforms — Meta, Google, TikTok, and beyond. This isn't a set-it-and-forget-it role. We need someone who is actively in the accounts, watching performance, reallocating budget in real time, and always thinking about what to test next. What makes this role different: we want someone with a design eye too. You don't need to be a full-time designer, but you should be able to concept and produce compelling ad creatives — or at minimum, give sharp creative direction that gets results. --- WHAT YOU'LL DO • Manage and optimize paid campaigns across Meta (Facebook/Instagram), Google, TikTok, and other relevant platforms • Monitor performance daily and proactively shift budget toward what's working • Develop campaign strategies and bring fresh ideas — not just execute what's handed to you • Create or direct ad creatives (static, video, carousel) that are on-brand and built to convert • Run structured creative and audience tests to continuously improve performance • Provide clear, regular reporting with honest analysis and your recommendations --- WHAT WE'RE LOOKING FOR • Proven hands-on experience managing paid ads across multiple platforms with real budget responsibility • Strong analytical mindset — you're comfortable reading data and making fast, confident decisions • Creative ability or sensibility — you can design basic ad assets or clearly direct someone who does • A proactive approach — you flag issues before we do and come with solutions, not just updates • Experience working directly with brands or founders (not just inside agencies) • Reliable, communicative, and independent — we want a true partner, not someone who needs to be managed • Bonus: familiarity with AI tools that improve ad creative production or campaign analysis --- IMPORTANT: Please apply as an individual freelancer only. We are not looking to work with agencies or teams at this time. --- HOW TO APPLY Tell us about a paid ads campaign you managed end-to-end — the platforms, the budget you worked with (approximate is fine), and the results you drove. Share any ad creatives you've been involved in producing. Let us know which platforms you're strongest on and your availability for ongoing work.