Freelance Retargeting Ads Specialist for Art Authentication Company

We are looking for an experienced freelance digital advertising specialist to create, manage, and optimize retargeting campaigns for our art authentication and appraisal company. Our clients include art collectors, galleries, dealers, auction professionals, estates, and individuals seeking professional authentication or appraisal services for artworks. Responsibilities Set up and manage retargeting campaigns on Meta, Google, and other relevant platforms Review or install tracking pixels, conversion events, and audience tracking Create retargeting audiences based on website visits, service pages viewed, abandoned inquiries, and previous leads Develop campaign strategies for different services, including art authentication, preliminary opinions, appraisals, and scientific analysis Write or advise on advertising copy and creative concepts Test different audiences, advertisements, landing pages, and offers Monitor performance and optimize campaigns for qualified inquiries and conversions Provide clear reports on advertising spend, leads, cost per lead, and campaign results Ensure campaigns comply with advertising platform policies Requirements Proven experience managing retargeting campaigns Strong knowledge of Meta Ads Manager and Google Ads Experience with Google Analytics, Google Tag Manager, Meta Pixel, and conversion tracking Ability to identify and troubleshoot tracking problems Strong written communication skills Experience working with professional services, luxury services, art, collectibles, or high-value clients is an advantage Comfortable working independently and explaining campaign performance clearly Project Details This is initially a freelance project, with the possibility of ongoing monthly work if the campaigns perform well. Please include the following in your application: Examples of retargeting campaigns you have managed Platforms you specialize in Your experience with tracking and conversion setup Typical advertising budgets you have managed Your proposed approach for an art authentication company Your hourly rate or monthly management fee Please begin your proposal with the words “Art Retargeting” so we know you have read the full description.