Freelance Social Media & Influencer Marketing Manager

About itsy: itsy makes adhesive bandages targeting teens and young adults. We designed our product to bring a little fun and color back into people's lives with three colorways, clean type and packaging you would actually leave sitting out instead of hiding in a drawer. Our branding is closer to Starface than to Band-Aid. We launch September 2026 across Amazon FBA and our own Shopify DTC site. We are looking for someone who can own social and build our creator program from zero. The Role: Contract, ongoing. Approximately 15 hours per week to start. This is a build, not a takeover. Our channels are brand new. As a freelancer, you would be our first marketing hire, and you would be helping set the foundation everything else gets built on. What You'll Own: Social Media Management • Instagram, TikTok, and YouTube Shorts: 4 to 5 posts per week • Content calendar built against four pillars we have already defined: Minor Disaster Moment, Shelfie & Everyday Carry, Colorway Drop, and Brand Voice & Editorial • Copy and captions • Community management: comments, DMs, tags, etc. Creator & Influencer Program: (This is roughly half the job) • Build a two-tier program from scratch targeting mid-tier creators (50K–150K followers) as well as micro creators (10K–50K) • Sourcing, vetting, outreach, briefing, and ongoing relationship management • Tracking opt-in rates, post rate, etc. Content Production: • We have existing product and lifestyle images as well as product renders and videos, but we would also look to you to shoot and edit your own short-form video and stills. • We have a modest production budget.. Who You Are: • Experience: you are versed in creating a strategic campaign of social posts for consumer brands • Ideally you have built a creator program • You are open to shooting and editing your own content. CapCut, Canva, etc. • Natively online: You understand the teen and young adult internet. • You are comfortable cold-reaching out to creators • Self-directed: You work unsupervised, respond within a business day, and raise problems early rather than quietly absorbing them. Terms • Hourly contract through Upwork, ongoing • All content produced is work-for-hire. itsy retains usage rights in perpetuity across all channels, including paid amplification and whitelisting.