Freelance Social Media Manager (Instagram) – Luxury Apartment

We're looking for a creative and reliable freelance social media professional to manage the Instagram account for The Alary, a luxury apartment development. We are not looking for someone to create branding from scratch. We'll provide you with the photos, videos, logos, brand guidelines, property information, and other marketing materials. You'll be responsible for turning those assets into engaging Instagram content and managing the posting schedule. In addition to creating great content, we're looking for someone who can help expand our audience and organically grow our Instagram following. We value creative input and will collaborate with you to produce new content based on your recommendations and content strategy. Responsibilities: - Create engaging Instagram posts, reels, stories, and carousels using our existing content. - Write compelling captions tailored to the property's brand. - Maintain a consistent posting schedule on the Instagram account. - Suggest creative content ideas and ways to improve engagement. - Schedule and publish content. - Stay current on Instagram trends and incorporate them when appropriate. - Coordinate with our marketing team for approvals and new content. - Grow an authentic follower base while increasing overall brand awareness. What We'll Provide: - Professional photography - Video footage - Brand guidelines - Logos and graphic assets - Property information and amenities - Marketing direction and goals Qualifications: - Experience managing Instagram accounts for businesses (real estate, hospitality, lifestyle, or luxury brands preferred). - Strong graphic design skills using Canva, Adobe Creative Suite, or similar tools. - Experience creating Reels and short-form video content. - Excellent written English and caption-writing abilities. - Strong attention to detail and consistency. - Reliable communication and ability to meet deadlines. To Apply, please include: - Links to Instagram accounts you've managed. - Examples of Reels or social media content you've created. - A brief description of your experience. - Your typical monthly pricing or hourly rate. - Your availability and preferred workflow. We're looking for someone we'd like to build a long-term relationship with if it's a good fit.