Freelance Web Content Writer — Weekly B2B/Corporate Content

About Us Arma Communications is a PR and brand authority agency working with corporate clients, including government consulting firms, financial services companies, and growing businesses, on reputation management, digital presence, and thought-leadership content. We're looking for a reliable freelance writer to produce weekly web content for our client roster. What You'll Do - Turn white papers into blog series. Take a client's existing white paper and break it into multiple standalone blog posts that unpack the content for a web audience. Each post needs a clear point of view and a natural lead-in to one of three CTAs: booking a 30-day business assessment, requesting the full white paper, or reaching out to discuss a business concept. - Write client success stories. Turn bulleted facts and outcomes provided by us into a polished, narrative success story or case study for the web. - Work from briefs, not just source docs. Some assignments will come as a written brief with Q&A responses from a corporate team (leadership interviews, internal notes) rather than a finished document — you'll need to synthesize that into clean, publish-ready content. - Maintain a consistent weekly cadence across multiple client accounts, each with its own voice and audience. What We're Looking For + Proven experience writing B2B or corporate web content (blog posts, case studies, thought leadership) + Strong ability to distill dense source material (white papers, interview notes, bullet points) into clear, engaging prose + Comfortable writing persuasive content that supports a specific CTA without feeling like a hard sell + SEO experience — keyword-aware writing, on-page best practices — is a plus, not required + Reliable communicator who can hit a weekly deadline without heavy oversight + Experience with government, financial services, or professional services clients is a bonus, not a requirement To Apply, Please Include * 2–3 writing samples, ideally including at least one blog post based on a longer source document (white paper, report, or interview) and one client success story or case study * A short note on your experience writing to a specific CTA or conversion goal * Your availability for ongoing weekly work and your rate We're building a long-term working relationship with the right writer, not looking for a one-off gig.