Freelance Website Growth Manager (Framer)

Current Website Context Our website was migrated to Framer earlier this year and provides a solid foundation, but we’re now entering the next phase of optimisation. Current priorities include: * Implementing SEO best practices following a recent audit (technical SEO, metadata, internal linking and fixing broken links) * Improving conversion journeys and key landing pages * Ensuring website forms and conversions are correctly tracked in GA4 and HubSpot * Monitoring user behaviour and identifying opportunities to improve engagement and conversion * Supporting upcoming product launches and marketing campaigns with new landing pages and website updates * Establishing an ongoing optimisation roadmap based on data, user insights and business priorities You’ll work alongside: * Head of Marketing (strategy and priorities) * SEO partner (technical audits and recommendations) * Digital agency (CRO recommendations and paid campaigns) * Content partner (website copy and content) Job Description We’re looking for an experienced freelance Website Growth Manager to own and evolve our B2B SaaS website built in Framer. This is a strategic, hands-on role combining website strategy, UX, CRO, web management and implementation. You’ll be responsible for ensuring our website is continually improving as a demand generation channel—not simply maintaining pages. Working alongside our Head of Marketing, content partners and digital agency, you’ll identify opportunities, prioritise improvements, create new page concepts and implement them within Framer. Our SEO partner provides technical SEO audits and recommendations, while our digital agency supports CRO strategy. Your role is to bring these recommendations together, own the website roadmap, implement improvements and proactively identify new opportunities to improve performance. Responsibilities Website Strategy & Growth * Own the website roadmap and prioritise improvements based on business goals. * Identify opportunities to improve user experience, engagement and conversion. * Recommend new pages, user journeys and website features to support campaigns and product launches. * Monitor website performance and continuously optimise based on data. UX & CRO * Design wireframes and page layouts that improve user experience. * Optimise key user journeys and conversion paths. * Implement CRO recommendations from our digital agency. * Proactively identify additional optimisation opportunities through analytics and user behaviour. Website Management * Build and publish pages in Framer. * Maintain website structure, navigation and content. * Ensure the site remains fast, accessible and responsive. * Coordinate technical development where required. Analytics & Optimisation * Monitor GA4, Search Console, HubSpot and website analytics. * Track conversion performance and identify trends. * Report on recommendations, outcomes and priorities. * Use data to inform ongoing website improvements. SEO Implementation * Implement technical and on-page recommendations provided by our SEO partner. * Ensure new pages follow SEO best practice. * Collaborate with content partners to optimise website content. We’re looking for someone who… * Has significant experience owning B2B SaaS websites. * Is equally comfortable thinking strategically and implementing work themselves. * Has excellent Framer experience. * Understands UX, CRO, SEO and web analytics. * Can translate marketing objectives into high-performing web experiences. * Takes ownership and proactively recommends improvements rather than waiting for instructions.