Full Spectrum Social Media Manager

Seeking a Social Media & Email Marketing Manager (Instagram, Facebook, Pinterest & MailChimp) About my Business Run Ink (@runinkdesign and runink.net) creates personalized race map artwork and gifts for runners. Our products celebrate marathons, half marathons, and memorable running achievements through custom-designed prints, mugs, and keepsakes. We're looking for a creative, organized marketer who can help grow our audience, drive traffic, and increase sales through social media and email marketing. Social media used to be our primary source of new sales, but after 2 years of poor management, we are struggling and need someone to revive these channels. We are hoping to find a freelancer to: Manage and grow our presence across: * Instagram * Facebook * Pinterest * Open to new platforms! Responsibilities include: * Creating a monthly content calendar * Designing and scheduling posts, reels, stories, and pins * Writing engaging captions and calls-to-action * Repurposing existing content into multiple formats (the content is already there - it's our products and customer photos!) * Monitoring comments and messages * Researching relevant hashtags, trends, and seasonal opportunities * Tracking performance and recommending improvements Email Marketing Manage our email marketing program using Mailchimp (or similar platform). Responsibilities include: * Creating 1 email campaign per month * Building and improving automated flows * Writing email copy * Designing email layouts * Segmenting audiences * Analyzing open rates, click rates, and revenue performance * Developing promotional calendars around major races, holidays, and seasonal events Growth & Strategy We're looking for someone who can think beyond posting content. You should be able to: * Suggest creative campaign ideas * Identify partnership opportunities * Develop Pinterest traffic strategies * Recommend ways to increase repeat purchases and customer engagement * Understand e-commerce marketing metrics This role is not just about creating content. I am looking for someone who can identify opportunities, test ideas, and make data-driven recommendations. Tracking and reporting key performance metrics across Instagram, Facebook, Pinterest, Shopify, and email marketing Creating a monthly marketing report summarizing results, insights, and recommendations Identifying top-performing content and recommending ways to replicate success Researching competitors, trends, and best practices within the running, marathon, gifting, and personalized products space Conducting keyword and Pinterest search research to identify traffic opportunities Recommending promotional campaigns around major races, holidays, and seasonal events Analyzing customer behavior and engagement patterns Suggesting tests and experiments to improve traffic, conversions, email performance, and sales Providing a quarterly strategic review with recommendations for future growth ## Qualifications Ideal candidates will have: * 2+ years managing social media for e-commerce brands * Experience with Instagram Reels and Pinterest marketing * Experience with email marketing * Strong copywriting skills * Graphic design ability (Canva, Adobe Creative Suite, or similar) * Understanding of Shopify businesses * Fluent English communication skills Bonus points if you: * Are a runner or endurance athlete * Have worked with gift, lifestyle, sports, or print-on-demand brands * Have experience with influencer outreach * Understand SEO and Pinterest search optimization To Apply, please include: 1. A brief introduction 2. Links to social media accounts you've managed 3. Your monthly rate 4. A short explanation of how you would grow a niche e-commerce brand like Run Ink Engagement Details * Ongoing relationship - I want someone to take over and own this for the long-term! We're looking for someone proactive, creative, and data-driven who can become a long-term partner in growing the brand.