Full Stack Digital Marketer for Premium Sleep Brand (Google Ads, SEO, CRO)

About Us Gravity-Nordic.com is a premium European sleep brand specializing in high quality weighted blankets and sleep products. We operate primarily in Sweden and Denmark through our Shopify store. We are looking for a data driven Full Stack Digital Marketer who can take ownership of our digital growth efforts and help scale the business profitably. This is a long term opportunity for someone who enjoys both strategy and execution. Your Responsibilities Paid Advertising • Manage and optimize Google Ads campaigns across Search, Performance Max, Shopping, and Remarketing • Improve ROAS, conversion rates, and customer acquisition costs • Identify new campaign opportunities and growth channels • Monitor budgets and allocate spend efficiently SEO & Content Growth • Develop and execute SEO strategies to increase organic traffic and revenue • Perform keyword research and competitor analysis • Create and optimize content briefs for blog articles and landing pages • Improve technical SEO and site architecture Conversion Rate Optimization (CRO) • Analyze user behavior using heatmaps, recordings, and analytics tools • Identify funnel bottlenecks and propose improvements • Coordinate implementation and testing of CRO initiatives • Conduct A/B tests and report findings Analytics & Reporting • Analyze performance using GA4, Shopify, Triple Whale, Google Ads, and other tools • Produce actionable insights and recommendations • Report on key metrics including ROAS, conversion rate, AOV, CAC, and revenue Requirements Must Have • Proven experience growing Shopify eCommerce brands • Strong Google Ads expertise with measurable results • Experience with SEO and content strategy • Strong analytical skills and data driven decision making • Excellent written and spoken English • Ability to work independently and proactively Nice to Have • Experience with Scandinavian or European markets • Familiarity with sleep, wellness, or premium consumer brands • Experience with AI, LLM optimization, and emerging search trends Please include the following in your proposal: A brief introduction about yourself and your experience with Shopify brands. Examples of eCommerce brands you have grown and the results achieved. Specific results you have achieved in Google Ads, SEO, email marketing, and CRO. The tools you regularly use. We are looking for someone who thinks like an owner, takes initiative, and is focused on profitable long term growth rather than simply managing campaigns.